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SEO Case Study for Pmati | Aarav Infotech
CASESTUDIES

SEO Case Study for Pmati

SEO Case Study for Pmati
Business Goal
  • Acquire competitive rankings in targeted, relevant markets.
  • Increase brand awareness in a fragmented and competitive landscape.
  • Increase campaign efficiency while growing overall campaign results.
Situation

PMATI is a skill development initiative to help the gold industry and reinstate quality assurance to consumers through formal training in the assaying of precious metals. When the website was first developed, it was not SEO friendly due to which there was no internet visibility. The site also lacked search engine-friendly navigation, which made it hard for search engine spiders to find the internal pages.

Strategy
  • We started by researching keywords and assigning the keywords to specific pages on the site. 
  • The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
  • On-page optimizations were done with utter perfection.
  • The greatest help came from our link-building team - adding high-quality inbound links every month.
  • We wrote some of the best quality blogs to boost the ranking of the keywords through content marketing.
Result
  • Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company. 
  • We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "Basic Certification Courses in Assaying", "Online Training Courses on Assaying", "Online Courses on Gold Purity Testing", etc.
  • The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.
# Keyword Position Ranked On Search Engine
1 Basic Certification Courses in Assaying 1 1st Page google.co.in
2 Basic Fundamentals of Assaying Courses 1 1st Page google.co.in
3 Fire Assay Training Courses 2 1st Page google.co.in
4 Gold Testing Basic Awareness Course 1 1st Page google.co.in
5 Gold Testing Training Center 1 1st Page google.co.in
6 Online Courses on Gold Purity Testing 4 1st Page google.co.in
7 Online Training Courses on Assaying 1 1st Page google.co.in
8 Onsite Training Courses for Fire Assay 1 1st Page google.co.in
9 Understanding of Huid Process Course 1 1st Page google.co.in
10 Xrf Principle and Instrumentation Courses 1 1st Page google.co.in

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