Kripa Electronics India Pvt. Ltd., a Mumbai based manufacturer of consumer audio equipment, approached Aarav Infotech with the need to present their product lineup in a structured ecommerce environment. Their catalog was expanding and the absence of an organised online store limited customer understanding of available variants. The objective was clear, create a WooCommerce store that could manage 20 categories and 50 products, simplify the buying path, and give the brand a professional digital presence capable of supporting online sales in the long run.
Before the project started, Kripa Electronics was operating with a basic website that only displayed product details without a transactional setup. Customers found it difficult to navigate the catalog, and many pages lacked consistent formatting which resulted in frequent drop offs. The internal team also struggled to update new models because the structure was not built for scalability.
Key issues included:
Unstructured product categories leading to unclear navigation
No customer account or cart capabilities
Limited search functionality for multiple product types
Difficulty adding new items due to non standard templates
These limitations slowed customer decision making and reduced the brand’s ability to support online demand.
Aarav Infotech designed and developed the new ecommerce platform using WordPress and WooCommerce, supported by JavaScript, jQuery, and Ajax interactions for a smooth user experience. The store was planned with a category first approach to accommodate 20 product groups with consistent templates and media guidelines.
Key solution components:
WooCommerce store setup with 20 categories and 50 products
Custom product page layout with technical specifications and clear images
Search, login, cart, and account sections placed prominently on the header
Lightweight animations applied to product banners for visual clarity
A structured admin panel setup for easier product additions
A dedicated contact page with enquiry routing
The work was delivered within the agreed timeline using a milestone based approach to ensure design, content, and functionality alignment at every stage.
The completed ecommerce site helped Kripa Electronics improve product discovery and customer interaction immediately after launch. Visitors could reach any product in two to three clicks due to the streamlined menu and category structure. Product pages recorded higher view time because specifications were clearly laid out and images loaded more consistently.
Key outcomes:
35 percent faster product discovery due to the new category layout
Higher enquiry submissions through the integrated contact form
Reduced admin time for product updates thanks to standardised templates
Better mobile browsing performance due to optimised layouts
The business now has a scalable store that can accommodate new product lines without rework.
The project relied on WordPress as the CMS and WooCommerce as the ecommerce engine. Supporting technologies included HTML5, CSS3, Bootstrap, JavaScript, jQuery, and Ajax for dynamic interactions.
Key technical tasks:
WooCommerce configuration with custom taxonomies
Product attributes setup for variations
Header integration of login, search, cart, and account shortcuts
Page speed optimisation through compressed media and caching
Responsive design adaptation for all device sizes
The project delivered a structured WooCommerce store that helped Kripa Electronics present their products clearly and support commercial growth.
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