CASESTUDIES

SEO Case Study for Abhinavayu.com

SEO Case Study for Abhinavayu.com
Business Goal

Based on our conversations with the client, the expected business goals from the SEO campaign for Abhinavayu.com are:

  1. Enhance brand awareness: By improving their search engine visibility and rankings, the client hopes to establish Abhinavayu.com as a trusted authority in the health care industry, leading to better brand recognition and customer loyalty.
  2. Boost online sales: Ultimately, the client's goal is to increase their online sales and revenue by leveraging the power of SEO to attract and convert more qualified leads.

Situation

When Abhinavayu.com approached us for an SEO campaign, we found that their website was not SEO-friendly, with several technical issues and poor on-page optimization. Additionally, the site structure was not conducive to search engine crawlers, making it hard to implement effective SEO strategies.

To address these issues, we recommended a complete redesign of the website, with a focus on improving the site architecture, optimizing the content for search engines, and implementing technical SEO best practices. This would enable us to lay a strong foundation for the SEO campaign and ensure that the site was primed for success in the search engine results pages.

Strategy

The content strategy for Abhinavayu.com's SEO campaign began with a thorough keyword analysis, where we identified high-traffic, relevant keywords related to their healthcare products. We then assigned these keywords to specific pages on the site, optimizing the titles and descriptions to improve their visibility in search results. In addition, we created new category pages targeting specific search terms, such as "Herbal product manufacturers" and "Hair fall treatment ayurvedic medicine".

One of the greatest assets of our SEO campaign was our link-building team, who worked tirelessly to secure high-quality inbound links to the website every month. These links helped to boost the site's authority and credibility, making it more attractive to search engines and improving its search rankings.

Throughout the campaign, we focused on creating high-quality, engaging content that was optimized for both search engines and users. This included blog posts, articles, and other forms of content that addressed the needs and interests of Abhinavayu.com's target audience.

Overall, our content strategy was designed to drive targeted traffic to the site, improve its search engine rankings, and ultimately, increase its online sales and revenue.

Result
  • Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company. 
  • We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "Herbal Cosmetic manufacturers", "Herbal Hair Oil manufacturers", and "Herbal product manufacturers".
  • The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.
# Keyword Position Ranked On Search Engine
1 Contract Manufacturer of herbal products 1 First SERP Google.co.in
2 Ayurvedic Treatment for Spider Veins 1 First SERP Google.co.in
3 Buy Ayurveda Medicine for Vaginal itchiness 1 First SERP Google.co.in
4 Ayurvedic solution for vaginal dryness 1 First SERP Google.co.in
5 Buy Ayurvedic Hair Oil for Hair Fall Problems 8 First SERP Google.co.in

Ranking Screenshots

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