isail-marine.com

https://isail-marine.com/

Project Overview

Stag Marine Management Pvt Ltd, through its platform iSail, supports professionals seeking marine careers and helps recruiters find qualified talent. As their user base expanded, the company needed a website that communicated their purpose clearly and established trust within the maritime services segment. Aarav Infotech was engaged to build a 7 page WordPress website with a clear structure, simplified content flow, and a presentation style suitable for both job seekers and recruiters.

The Challenge

Before the engagement, Stag Marine had no unified digital identity that explained their value to different audience groups. Their information was scattered, resulting in unclear user pathways and higher exit rates. The absence of a dedicated content structure increased inquiries yet reduced conversions because candidates could not find essential details.

Key challenges included:

• Limited page structure that failed to guide visitors
• No dedicated space to present services or career enabling information
• Weak mobile experience that affected engagement
• Inconsistent branding that reduced trust signals

Our Solution

Aarav Infotech planned a 7 page WordPress website focused on clarity, functionality, and a predictable user journey. The team developed a content architecture that separated candidate oriented information from recruiter oriented details. The site was designed with a clean UI, simple iconography, and quick loading templates.

Development included:

• Custom page templates tailored for Stag Marine’s messaging
• Structured menus that grouped services and career guidance logically
• Mobile first layout with refined spacing and readability
• Optimized WordPress backend for easy content updates
• Weekly sprint based progress reviews for timely delivery

Results and Impact

Within the first eight weeks of launch, Stag Marine recorded tangible improvements across engagement and inquiry patterns. Visitor session time increased by 32 percent, and bounce rates on primary service pages dropped by 28 percent. The simplified layout reduced user confusion and supported a smoother flow from information to inquiry. Recruiter outreach forms showed a 22 percent increase in submissions, indicating clearer communication of service value. Team members also reported faster content updates internally due to the structured CMS layout.

Technical Implementation

The website was developed on WordPress using a lightweight theme, optimized plugins, and clean backend configuration to avoid unnecessary load.

Technical elements included:

• WordPress CMS with a custom theme build
• Elementor based layout controls for modular editing
• Compressed image assets to keep page weight low
• SSL setup, hosting configuration, and performance tuning
• Basic security hardening through role management and plugin hygiene

Summary

Aarav Infotech delivered a structured WordPress site that strengthened Stag Marine’s digital presence and improved engagement across key audience groups.