indusautomation.co

https://indusautomation.co/

Project Overview

Indus Corporation, a distributor of industrial and building automation technologies established in 2015, approached Aarav Infotech with the need for a more reliable ecommerce presence that could support their technical product catalog and growing customer base. Their existing site struggled to organise hundreds of items across multiple automation categories, which led to customer confusion and inconsistent inquiries. The objective was to deliver a structured WordPress and WooCommerce platform that improved catalog clarity, reduced loading delays, and supported a scalable ordering workflow.

The Challenge

Before the project began, Indus Corporation faced recurring performance drops, incomplete product structures, and a checkout experience that often generated abandoned carts. These issues slowed down their internal sales follow ups and limited their ability to introduce new product lines efficiently. Previous attempts to update the site involved small fixes that did not address core architectural gaps.

Key issues included:

• Disorganised product taxonomy that caused incorrect category mapping
• Slow loading pages during peak traffic periods
• Manual handling of product updates that took significant staff time
• A checkout flow that required too many steps, leading to reduced order completion

Our Solution

Aarav Infotech rebuilt the site on WordPress with WooCommerce, using a planned taxonomy structure to organise every product by type, application, and brand. We created custom product templates for automation components, added clear technical attribute fields, and streamlined the user journey from category selection to checkout. A staging environment was used to test data migration, and weekly sprints ensured all components were delivered on schedule within eight weeks.

Key implementation steps:

• Development of a structured product hierarchy for 20 plus automation categories
• Custom WooCommerce product attributes for faster filtering
• Optimised checkout layout with fewer form fields
• Page caching, image compression, and code clean up for faster load times
• Admin features that simplified batch uploads and updates

Results and Impact

The rebuilt site recorded clearer product navigation and a more predictable browsing path for customers. Average page load time dropped from roughly 4.8 seconds to 2.1 seconds, and bounce rate on category pages dropped by 28 percent. Indus Corporation reported a 32 percent increase in completed product inquiries within three months. Internal staff also reduced catalog update time by 40 percent since bulk uploads and custom attribute fields simplified product management. Additional outcomes: Fewer customer support queries related to incorrect product mapping Significant drop in checkout abandonment Stable backend performance during catalog expansion

Technical Implementation

The development stack included WordPress, WooCommerce, PHP 8, MySQL, and a customised theme tuned for lighter code execution. We configured caching with server level optimisation, connected the site with existing mail systems for order communication, and created custom fields using Advanced Custom Fields for technical specifications.

Technical highlights:

• WooCommerce configured with structured variable products
• Custom category filters built with AJAX for faster results
• Integration with existing hosting and SSL for secure transactions
• Product import automation using CSV mapping tools

Summary

Aarav Infotech delivered a stable and scalable ecommerce site that improved navigation, reduced load times, and strengthened Indus Corporation’s digital operations.