taprath.com

https://taprath.com/

Project Overview

Taprath Elastomers LLP, a long established player in synthetic elastomer powders, approached Aarav Infotech to modernize their website and present their product capabilities with greater clarity for domestic and international buyers. Their existing WordPress site contained scattered information, lacked consistent product formatting, and made it difficult for visitors to understand the depth of their NBR and SBR offerings. The key objectives included improving content structure, enhancing product visibility, and creating a professional interface that accurately represented a 40 year old manufacturing group.

The Challenge

Taprath’s previous website struggled to communicate their technical strengths and the scale of their manufacturing operations. Product pages had inconsistent layouts, and important details such as application segments and material variations were difficult to locate. This affected how procurement teams evaluated their offerings and reduced the number of qualified inquiries.

Key issues included:

• Unclear navigation flow that required several clicks to reach product information
• No unified format for elastomer powder specifications
• Layout limitations that made the site appear outdated
• Lack of a mobile friendly viewing experience, especially for overseas visitors conducting quick evaluations

Our Solution

Aarav Infotech executed a full WordPress redesign with a structured and content driven approach that aligned with B2B buyer behavior. The project followed a milestone based plan covering information architecture, wireframes, UI refinement, and final deployment.

Key actions included:

• Developing a clear product categorization model for NBR and SBR variants
• Designing a clean interface with consistent product specification layouts
• Optimizing the homepage to highlight Taprath’s manufacturing legacy and export capabilities
• Implementing mobile first templates for device-wide clarity
• Streamlining the back end for easy content updates by the client team
  Each decision was aimed at helping visitors reach relevant information within two clicks, reducing decision friction and creating a more professional impression.

Results and Impact

Within the first eight weeks of launch, Taprath recorded notable improvements in visitor behavior and inquiry quality. Page engagement increased by 32 percent, and time spent on product pages grew by 41 percent due to the new structured layout. The contact form received 22 percent more qualified inquiries, especially from export markets that previously bounced early due to unclear navigation.

Key outcomes:

• Faster access to product data across all devices
• Stronger brand perception aligned with a large scale manufacturer
• Improved search engine visibility after restructuring content
• Simplified internal management of product updates

Technical Implementation

The website was built on WordPress using a lightweight theme configured for high performance.

Technical steps included:

• Custom post types to manage elastomer products in a uniform format
• Elementor based layout refinement optimized for responsiveness
• Image compression and caching plugins to deliver faster load times
• SSL implementation and hosting configuration for stable uptime
• Integration of structured content blocks for future scalability
  These elements ensured the site remained flexible for new product lines and marketing updates.

Summary

The redesigned website helped Taprath present their technical capabilities with clarity and created a stronger digital presence for their global buyers.