taprath.bio

https://taprath.bio/

Project Overview

TapBio, a division of Taprath Elastomers LLP, approached Aarav Infotech to rebuild their website so that their compostable raw material solutions could be presented with greater clarity to B2B buyers in packaging, molding, and extrusion industries. The previous website lacked structure, which created confusion for visitors trying to understand product categories, applications, and technical relevance. The objective was clear, create a WordPress website that presents Taprath Bio’s solutions in a straightforward, industry friendly manner that supports their positioning as a dependable supplier of compostable raw materials.

The Challenge

Taprath Bio’s earlier website contained scattered content with no defined hierarchy, which made it difficult for manufacturing buyers to differentiate between blown film, injection molding, thermoforming, and extrusion grade materials. The absence of dedicated product sections and application driven explanations affected product inquiries and reduced time spent on pages.

Key issues included:

• Unstructured menu layout that caused user drop offs.
• Technical content displayed in long paragraphs without visual separation.
• Limited clarity in explaining how each material type works in different manufacturing processes.
• No organised flow leading visitors toward inquiry or consultation.

Our Solution

Aarav Infotech redesigned the website on WordPress with a clearly segmented structure focused on products and applications. The team created dedicated pages for each material type and added industry centric descriptions that helped visitors understand suitability and end use.

Major solution elements:

• Introduced a simplified navigation model with clear product grouping.
• Rewrote content sections to reflect how manufacturing teams evaluate raw materials.
• Developed clean page layouts using the client’s brand palette to maintain consistency.
• Added structured content blocks, including applications, benefits, and compliance notes.
• Delivered the project within a planned three week timeline with regular checkpoints.

Results and Impact

The redesigned website provided Taprath Bio with an organised digital profile that aligned with how technical buyers search for compostable solutions. Page depth improved because visitors could quickly reach relevant material categories.

Measured outcomes:

• 38 percent increase in pages viewed per session within the first quarter.
• Clearer product flow led to more focused inquiries, reducing irrelevant requests.
• Technical teams reported that product explanations became easier to reference during sales discussions.
• The new structure prepared the website for adding future products without redesigning the framework.

Technical Implementation

The project was executed on WordPress using a lightweight theme setup suitable for B2B websites. We implemented structured content modules that remain easy for the client’s team to manage internally.

Technical elements included:

• WordPress CMS with custom content blocks for product categories
• Optimised HTML and CSS for clean front end rendering
• SEO ready page structure with schema friendly content
• Mobile friendly layouts supporting fast load across devices
• Organized backend for easy updates by the Taprath Bio team

Summary

Aarav Infotech delivered a clear, structured, and industry aligned WordPress website that strengthened Taprath Bio’s digital presence and improved the quality of customer engagement.