sportingmumbai.in

https://sportingmumbai.in/

Project Overview

Sporting Mumbai FC approached Aarav Infotech with the need for a structured and informative website that could represent their programs for children, youth, and adults. As an academy working across multiple age groups, they needed a platform that clarified program details, aligned with their credibility in the football ecosystem, and reduced the volume of repetitive enquiries. The objective was to deliver a WordPress site with seven well planned pages that improved clarity, simplified updates, and created a professional first impression for parents and aspiring players.

The Challenge

Before the redesign, Sporting Mumbai’s online presence was limited, with scattered information and no unified layout that could guide visitors. Parents often reached out for basic details such as age groups, coaching formats, and registration steps, which increased manual support time. The absence of a clean navigation structure made it difficult for visitors to understand the offerings at a glance, affecting enquiry conversion.

Key issues included:

• Unclear presentation of training programs
• No consistent visual identity across pages
• Difficulty in updating content internally
• High enquiry clarification time due to missing or incomplete information

Our Solution

Aarav Infotech planned and delivered a seven page WordPress website built on a dependable theme framework and customized templates. The team created a clear content hierarchy, separating programs by age groups and training levels. Visual layouts were simplified to help parents quickly locate essential information such as schedules, locations, and program philosophy.

Core steps included:

• Development of a structured sitemap for easy navigation
• Design of clean page layouts aligned with the club’s identity
• Setup of WordPress CMS with user friendly editing options
• Mobile first UI to support the academy’s parent driven audience
• A four week delivery timeline with milestone based reviews

Results and Impact

After launch, Sporting Mumbai reported a smoother enquiry flow and better understanding among parents regarding program offerings. The academy saw a 32 percent drop in repeated clarification queries during the first month as information was now clearly outlined online. Page engagement improved with longer session times and more structured visitor movement across the program pages. The internal team also benefited from a simpler update process that reduced content management time by over 40 percent.

Additional outcomes:

• Strengthened credibility with consistent presentation
• Better visibility for each training program
• Faster response cycles due to reduced manual explanations

Technical Implementation

The website was built on WordPress using a responsive theme, custom page templates, and optimized image handling for quick load times. The project included configuration of standard plugins for caching, security, and SEO readiness. Key integrations included Google Maps for center locations and form based enquiry capture. The CMS was prepared with modular content blocks to allow the client to update text and images without technical support.

Summary

Aarav Infotech delivered a clear, organized, and easy to manage WordPress website that helped Sporting Mumbai communicate their programs effectively and handle enquiries more efficiently.