Project Overview

Shastranga, an emerging ecommerce brand focused on Indian heritage themed tabletop products, needed immediate corrections on their WordPress based store to stabilise user experience and recover lost conversions. The site had recurring issues affecting page behaviour, shopping flow, and overall reliability. The primary objective was to resolve these problems quickly, ensure the platform functioned as intended, and restore confidence for both the client team and end users.

The Challenge

Before contacting Aarav Infotech, Shastranga was struggling with a range of inconsistencies in its online store that had been affecting both daily sales and customer perception. Pages loaded unpredictably, product variations failed to display correctly, and some checkout elements did not respond. These issues created friction during peak traffic periods and were difficult to resolve without structured technical expertise. The problems also resulted in abandoned carts and increased support queries.

Key issues included:

• Product pages not loading variation details
• Slow page responses, especially during catalogue interactions
• Multiple plugin conflicts after recent updates
• Checkout components failing intermittently
• Lack of clarity in backend settings that the team could not adjust internally

Our Solution

Aarav Infotech carried out a focused one time task assignment that began with a technical audit and progressed into targeted repairs and configuration corrections. The team reviewed all major WordPress and WooCommerce settings, resolved plugin level conflicts, and implemented performance related adjustments to optimise database responses. Every fix was deployed within a controlled testing environment to avoid accidental downtime. The approach was practical, time bound, and aimed at stabilising essential features without disrupting the live store.

Actions completed:

• Correction of faulty WooCommerce variation settings
• Cleanup of unused scripts affecting load time
• Plugin conflict resolution and setting reconfiguration
• Cache and database optimisation
• Minor UI alignment fixes to improve product clarity
• Testing of each user journey step from catalogue to checkout

Results and Impact

Within the first week after implementation, the client reported consistent functional behaviour across the site and a significant improvement in loading time. The average product page load improved by 38 percent as measured through independent analytics. Cart abandonment dropped during the same period, and support requests linked to checkout issues reduced notably. The stable environment also helped the Shastranga team manage their catalogue updates without repeated errors.

Measurable outcomes:

• 38 percent faster product page load time
• Zero repeat occurrences of the original errors during the first 30 days
• Reduced support tickets related to checkout and product visibility
• Smoother navigation across catalog pages confirmed through session recordings

Technical Implementation

The project was executed on a WordPress and WooCommerce environment. Tools included performance profiling plugins, a staging setup for safe deployment, and configuration reviews covering hosting, PHP settings, and caching layers. Custom troubleshooting scripts were used to identify slow queries, and selective plugin reordering ensured stable operations. The configuration changes were aligned with the existing hosting environment so the client did not need infrastructure upgrades.

Summary

Shastranga regained a stable, dependable ecommerce site through focused corrective work that improved performance and restored operational confidence.