pureresearch.co

https://www.pureresearch.co/

Project Overview

Pure Research Private Limited, a New Delhi based research and business intelligence provider, required a structured update to their existing WordPress site to present their services more clearly to corporate clients worldwide. Their earlier layout was not rendering consistently across devices, and key content areas were difficult to locate. The objective was to deliver a mobile responsive interface, reorganize their service taxonomy, and ensure that their homepage communicated their work and achievements with better clarity.

The Challenge

The website had an outdated WordPress core version, several theme level inconsistencies, and issues with menu structure that made navigation difficult for new visitors. Load time on internal pages was higher than acceptable levels for a research driven audience.

Key business concerns included:

• Limited visibility of core services on the homepage
• Uneven mobile layout causing high drop offs
• Slow loading pages affecting user sessions
• No standardized service categorization in header or footer
• These gaps prevented the site from supporting their client acquisition goals effectively.

Our Solution

Aarav Infotech planned the work in a structured sequence that included a full WordPress core update, theme compatibility fixes, and layout refinements for the home and service pages. Our team introduced a new responsive grid, updated blue based design elements to match their brand, and aligned content placement with user priorities.

Key actions included:

• Updating WordPress core, plugins, and dependencies
• Creating a photo driven homepage with service highlights and case references
• Building well defined service tabs in the header and footer
• Developing a clear Contact page with a functional inquiry form
• Ensuring consistent rendering across mobiles, tablets, and desktops
• The entire update cycle was completed within a planned implementation window to avoid disruption of their ongoing website usage.

Results and Impact

After the update, the website recorded measurable improvements in performance and usability. The structured navigation reduced user confusion, and the mobile layout ensured smooth access across devices.

Outcomes included:

• 32 percent increase in overall engagement
• 27 percent improvement in homepage clarity based on scroll depth tracking
• 20 percent reduction in page load time after optimization
• Higher form submissions due to a clearer contact flow
• The site also became scalable for future additions without requiring repeated structural fixes.

Technical Implementation

The project used a complete WordPress core upgrade supported by JavaScript, jQuery, HTML5, CSS3, Bootstrap, and Ajax for dynamic elements. The team validated plugin compatibility, cleaned up unused scripts, and ensured smooth integration with existing content modules. Custom adjustments were made to the menu structure, responsive grid, and form handling functionality.

Summary

The updated site now presents Pure Research's capabilities with clarity and consistency across devices, making it better aligned with the expectations of their global audience.