dnhsecheron.com

https://www.dnhsecheron.com/

Project Overview

D&H Secheron, a well respected welding solutions manufacturer with a large portfolio of consumables, equipment, and training services, approached Aarav Infotech with the need to refresh an outdated website that no longer reflected their business scale or product depth. Their users, primarily engineers and procurement teams, struggled to locate the right product information quickly. The core objective was to build an HTML and PHP based website that presented technical data in an organised manner, supported easier navigation, and improved user engagement across their extensive product lines.

The Challenge

Before the redesign, the website had scattered content, unstructured product listings, and inconsistent page layouts which made it difficult for visitors to compare welding consumables or download required technical documents. This resulted in higher exit rates and slower inquiry responses. Their internal team also faced difficulty updating product information, and the previous platform did not support the level of categorisation needed for over 150 product related assets. These issues collectively limited the impact of their digital presence at a time when dealers and buyers relied heavily on online resources.

Key Challenges

• Product information was buried across multiple pages which increased user search time.
• Older design did not support mobile users effectively.
• No structured hierarchy for welding consumables or equipment categories.
• Internal teams required a simpler process for routine content updates.
• Load performance dropped during peak visits, especially on catalog pages.

Our Solution

Aarav Infotech developed a new design framework using PHP and HTML with a clear emphasis on usability and transparent content flow. The team mapped the entire product ecosystem, created structured category layouts, and designed a clean interface that highlighted both technical and commercial information. The development cycle followed a milestone based plan with weekly reviews, and each module was tested with real product data to ensure accuracy.

Solution Highlights

• Introduced a uniform product template for consumables and equipment.
• Developed a multi level menu to simplify category discovery.
• Added quick access points for brochures, data sheets, and certifications.
• Implemented mobile friendly layouts for all pages.
• Set up a controlled content update process for their team.
• Improved page load efficiency by optimising media and layout structure.

Results and Impact

Following the launch, the website recorded significant improvements in user interaction and information access. The reorganised structure reduced average product search time by over 40 percent, and the bounce rate on catalog pages dropped by 32 percent within the first quarter. D&H Secheron also reported smoother coordination with distributors who now accessed product details faster. Internal content updates that earlier took hours were completed in minutes since the new layout required fewer steps.

Measured Outcomes

• 40 percent faster navigation across product categories.
• 32 percent lower bounce rate on key sections.
• 28 percent increase in downloads of product PDFs.
• Clearer product visibility helped generate more targeted inquiries.
• Mobile usage increased by 22 percent, showing improved accessibility.

Technical Implementation

The website was developed on a PHP and HTML framework to ensure flexibility and stable performance. The team used modular page structures, lightweight UI components, and optimised image handling. Product data was mapped into structured HTML based templates enabling consistent display and easier future expansion. No external systems needed integration, which kept the environment stable and ensured that the client’s team could manage updates without technical dependency.

Technical Highlights

• PHP based template engine for uniform product pages.
• Custom HTML layouts for data sheets and documentation sections.
• Compressed media assets for faster page rendering.
• SEO ready structure with clear heading hierarchy.
• Mobile friendly grid system for better viewing across devices.

Summary

The redesigned website helped D&H Secheron present their extensive product range more clearly and improved the way users accessed and understood key information.