concordfamilydentistrynh.com

https://www.concordfamilydentistrynh.com/

Project Overview

Concord Family Dentistry, operated by U and I Dental, LLC in Concord, NH, needed a structured and informative web presence that accurately reflected their role as a comprehensive family care provider. Their previous site lacked clear navigation, relied on outdated layouts, and did not support the level of patient education the clinic wanted to offer. Aarav Infotech was assigned to rebuild the website within a 20 page scope, improve information flow, and ensure patients could reach appointment options with fewer clicks and greater clarity.

The Challenge

The clinic was facing difficulty converting website visits into meaningful patient actions due to unclear page hierarchy and incomplete service descriptions. The older site did not follow healthcare presentation norms, which made it harder for new visitors to understand treatment options or find essential information. Patient inquiries were inconsistent, especially on mobile devices.

Key gaps included:

• Unstructured content that made services harder to browse
• Limited mobile optimization affecting appointment form usage
• Visual design that did not reflect the clinic’s family centric positioning
• Slow loading times caused by outdated theme elements

Our Solution

Aarav Infotech developed a new WordPress based structure using the WP Business Plus framework tailored for healthcare content flow. The design team created service specific layouts, reorganized the 20 page structure, and established a clear path from homepage to appointment sections. Every page was rewritten for clarity and improved readability.

Key elements delivered:

• A clean and modern UI built around patient friendly navigation
• Focused service pages for preventive, restorative, and cosmetic treatments
• Mobile first templates for faster browsing and easier form submission
• Integrated appointment request form with simplified fields
• Search friendly URLs, structured headings, and optimized content layout
  The project was completed within the agreed timeline using milestone based reviews to ensure alignment with the clinic’s expectations.

Results & Impact

Within the first twelve weeks after launch, the clinic recorded a 42 percent increase in appointment requests submitted through the website. Time spent on core service pages grew by 31 percent, indicating stronger visitor engagement. The updated layout reduced bounce rate by 27 percent, especially on mobile sessions. The clinic also reported improved clarity in patient inquiries, which helped their team qualify bookings more efficiently.

Key measurable results:

• Clearer service descriptions leading to better patient understanding
• Higher search visibility for Concord based dental queries
• Improved mobile performance and faster load times
• Consistent inquiry flow supporting clinic scheduling

Technical Implementation

The site was built on WordPress using the WP Business Plus package with custom page templates for the 20 page scope. The team applied lightweight theme elements to ensure fast loading and used a modular layout system for easy future updates.

Technical components included:

• WordPress CMS with customized navigation structure
• Mobile optimized theme with compressed media assets
• Appointment form setup with server side validation
• SEO ready architecture using schema, structured headings, and clean URLs
• SSL enabled hosting with daily monitoring and basic security hardening

Summary

Aarav Infotech delivered a structured, patient friendly WordPress website that strengthened Concord Family Dentistry’s digital presence and improved appointment conversions.