Chenthoor Living, managed by Froma Ajis Kitchen, offers fully furnished, premium independent living spaces in Chennai and Bangalore. Their team needed a website that accurately communicated their service value and simplified decision making for families evaluating assisted living options. The previous site lacked structure, clear pathways, and mobile responsiveness, which affected enquiry rates. The goal was to rebuild the platform on WordPress with a clean user flow, stronger visual hierarchy, and better performance to support ongoing digital initiatives.
Chenthoor had grown quickly, but their online presence did not keep up with customer expectations. Key information was scattered across pages, form submissions were inconsistent, and the site did not highlight the differences between their Chennai and Bangalore properties. These issues impacted enquiry volume and created confusion for new users. The client had tried incremental fixes with earlier vendors, but the updates never addressed the structural problems that limited scalability and clarity.
Aarav Infotech rebuilt the platform on WordPress using a structured content architecture aligned with how families evaluate senior or assisted living services. We introduced a clear property based navigation flow, improved the visual layout, and developed templates that maintain uniformity across pages. The project followed a 4 week phased plan that covered requirement mapping, design approval, development, and deployment.
Specific updates included:
Within the first month after launch, Chenthoor Living recorded a 32 percent increase in qualified enquiries and a 22 percent drop in bounce rate. Page load time improved from 4.8 seconds to 2.6 seconds, which contributed to longer session durations. User feedback highlighted the clarity of information and the ease of navigating between Chennai and Bangalore offerings. The management team reported more consistent lead patterns and better visibility into visitor behaviour through improved form analytics. The stable WordPress setup also positioned them for future SEO and content marketing activities.
The site was developed entirely on WordPress using a lightweight theme and custom page templates tailored for the service industry. Key components included optimized media handling, integrated analytics for enquiry tracking, role based controls for content updates, and structured URLs to support long term SEO. Additional improvements included performance plugins, secure form handling, and page level schema formatting for service pages. Custom fields were added to simplify property management and maintain content consistency.
Aarav Infotech delivered a clear, fast, and scalable WordPress site that strengthened Chenthoor Living's digital presence and supported measurable enquiry growth.
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