anantev.com

https://anantev.com/

Project Overview

Twinkle Tradecom Pvt. Ltd., the company behind the Anant EV brand, needed a structured website to present its scooters and e rickshaws to dealers and fleet buyers. Their earlier site had scattered product details, unclear navigation, and limited scope for updating technical data. The objective was to deliver a stable WordPress platform with clear product segregation, mobile focused browsing, and a content framework that could support future product lines without rebuilding the site.

The Challenge

The existing website made it difficult for visitors to compare models or understand key specifications, which affected lead conversions and dealer communication. Product pages lacked consistent layouts, several images were mismatched in size, and loading time exceeded 4.8 seconds on mobile. The client also struggled with updating new models because the backend lacked a standardized structure. These issues limited online visibility and caused missed inquiries during peak sales cycles.

Key problem areas included:

• Unstructured product taxonomy leading to confusion.
• Slow page performance affecting user engagement.
• Inconsistent content formatting.
• Difficulty updating new variants and technical sheets.

Our Solution

Aarav Infotech redesigned the full site on WordPress using a modular layout system that allowed the client to manage products independently. Our team reworked the information flow, prepared uniform product templates, and introduced a category wise presentation approach for scooters and e rickshaws. We also integrated lightweight plugins, optimized image weights, and used clean HTML and CSS to reduce load time. The development cycle was completed in 4 weeks with weekly checkpoints and content validation sessions.

Key solution actions:

• New product taxonomy and standardized page structure.
• Mobile first theme setup for better browsing.
• Compressed media library for faster loading.
• Clear enquiry call to action placement across pages.

Results and Impact

The new WordPress site achieved a noticeable improvement in navigation clarity and browsing consistency. Mobile load time dropped to under 2.1 seconds, and the number of pages viewed per session increased by 38 percent. Product enquiry submissions improved by 42 percent within the first eight weeks. Dealers reported easier access to model specifications, which reduced back and forth communication. The structured backend allowed the client to add two new models within minutes without technical support.

Key outcomes:

• Faster site performance and stable uptime.
• Higher engagement on product pages.
• Better lead capture quality.
• Simplified content management for internal teams.

Technical Implementation

The project used WordPress with a custom built theme, optimized CSS, and selective plugins to keep the system lightweight. We set up a revised permalink structure, added schema ready product pages, and routed all product data through predefined custom fields. Image compression, cache optimization, and a refined menu hierarchy ensured smooth integration with the client’s existing hosting setup.

Technical highlights:

• WordPress custom theme development.
• ACF based product data system.
• Optimized images and caching setup.
• Structured content blocks for easy updates.

Summary

Aarav Infotech delivered a practical and results driven WordPress platform that improved visibility, engagement, and product clarity for Twinkle Tradecom’s Anant EV brand.