In a digital economy where your website often becomes the first and most important interaction with your brand, accessibility is no longer a “nice-to-have” feature. It is a business, legal, and ethical requirement.
Yet, in our experience at Aarav Infotech, a significant number of websites - even those built by experienced developers - still fail basic accessibility standards. The result? Poor user experience, lost opportunities, damaged credibility, and in many cases, serious legal exposure.
This in-depth blog explores the most common accessibility mistakes developers unknowingly make, explains how these issues directly put your brand at legal risk, and outlines how AI-driven accessibility combined with human expertise can protect, strengthen, and future-proof your digital presence.
Website accessibility ensures that people with disabilities, including those with visual, auditory, cognitive, and motor impairments, can perceive, understand, navigate, and interact with your website effectively.
Globally, accessibility expectations are increasing due to:
From a business standpoint, accessibility impacts:
Ignoring accessibility is no longer a technical oversight - it is a strategic risk.
Even skilled developers, working under tight deadlines or design pressure, can unintentionally introduce accessibility barriers. Below are the most frequent issues we identify during accessibility audits at Aarav Infotech.
The mistake:
Images are uploaded without alt attributes or with meaningless descriptions such as “banner1” or “image.jpg.”
Why this is a problem:
Screen readers rely on alt text to describe images to visually impaired users. Missing or incorrect alt text violates WCAG 2.1 Level A requirements and creates a poor experience for assistive technology users.
Legal and brand risk:
Alt text issues are frequently cited in accessibility complaints and lawsuits. They signal negligence rather than intent.
SEO connection:
Alt text helps search engines understand image context, supporting image search visibility and topical relevance.
Aarav Infotech’s approach:
We use AI-assisted content analysis to generate context-aware, brand-aligned alt text, followed by human validation to ensure clarity and accuracy.
The mistake:
Design choices prioritise aesthetics over usability, leading to low contrast between text and background colours.
Why it matters:
Users with low vision or colour blindness struggle to read content that does not meet WCAG contrast ratio standards.
Business impact:
Unreadable content increases bounce rates, reduces time on page, and weakens perceived professionalism.
Our solution:
At Aarav Infotech, we balance brand identity with accessibility compliance, validating contrast ratios using AI tools and manual design review.
The mistake:
Forms lack proper labels, placeholder-only instructions are used, error messages are unclear, and keyboard navigation is ignored.
Why it’s risky:
Forms are critical conversion points. If users cannot submit them, you lose leads, sales, and trust.
Legal reality:
A large percentage of accessibility lawsuits are triggered by inaccessible contact, signup, or checkout forms.
Our expertise:
We design and optimise forms that are screen-reader friendly, keyboard navigable, error-tolerant, and conversion-focused.
The mistake:
Headings are skipped, duplicated, or used purely for visual styling rather than semantic structure.
Accessibility issue:
Screen readers use headings to help users navigate content efficiently. Poor hierarchy creates confusion and frustration.
SEO impact:
Correct heading structure improves crawlability, keyword relevance, and topical clarity.
Aarav Infotech method:
We align semantic HTML, accessibility standards, and SEO intent to ensure structure supports both users and search engines.
The mistake:
Menus, sliders, pop-ups, and interactive elements are designed to work only with a mouse.
Why this matters:
Many users rely entirely on keyboards or assistive input devices.
Compliance risk:
Failure to support keyboard navigation violates WCAG operability principles.
Our testing process:
We conduct real-world keyboard-only testing, not just automated scans, to ensure full operability.
The mistake:
ARIA attributes are either overused incorrectly or avoided completely.
Why it’s dangerous:
Improper ARIA implementation can confuse assistive technologies and worsen accessibility.
Expert insight:
ARIA should enhance semantic HTML - not replace it. This requires specialised knowledge that many teams lack.
The mistake:
Videos or audio start automatically without pause or mute options.
Impact on users:
This is disruptive for users with cognitive disabilities and screen reader users.
Compliance concern:
WCAG requires user control over media playback.
Accessibility lawsuits are no longer limited to large enterprises. Small and mid-sized businesses are increasingly targeted because many lack compliance safeguards.
Potential consequences include:
From an E-E-A-T perspective, accessibility directly influences:
At Aarav Infotech, we don’t treat accessibility as a one-time checklist. We treat it as a continuous digital responsibility.
AI-Powered Audits
We use AI tools to scan large websites and identify hidden WCAG issues efficiently.
Human-Led Validation
Our experts validate findings in real-world contexts to ensure usability, accuracy, and brand alignment.
SEO + Accessibility Integration
Accessibility improvements are aligned with SEO best practices, Core Web Vitals, and user engagement goals.
Ongoing Monitoring & Maintenance
Accessibility evolves. We provide continuous monitoring and updates as part of our website maintenance services.
An accessible website:
In 2026 and beyond, accessibility is not just compliance - it is a smart, future-ready business strategy.
Website accessibility means designing and developing websites so that people with disabilities - including visual, auditory, motor, and cognitive impairments - can easily access, navigate, and interact with digital content. It follows standards such as WCAG to ensure inclusive user experiences.
In many regions, yes. Laws such as the Americans with Disabilities Act (ADA) and similar global regulations require businesses to provide equal digital access. Non-compliant websites can face legal notices, lawsuits, and mandatory remediation.
Accessibility and SEO go hand in hand. Proper heading structure, alt text, readable content, and improved usability help search engines better understand and rank your website while improving user engagement.
Yes. Accessibility lawsuits are increasingly targeting small and mid-sized businesses, especially those without proactive compliance measures. Website size does not exempt a business from accessibility expectations.
Accessibility is an ongoing process. Websites should be audited at least once a year or whenever major design, content, or functionality changes are made.
No. AI tools are excellent for identifying potential issues at scale, but human expertise is essential to interpret context, usability, and real-world accessibility needs. The best results come from a combined AI + human approach.
Aarav Infotech provides AI-powered accessibility audits, human-led validation, SEO-aligned remediation, and ongoing maintenance to ensure your website remains compliant, usable, and future-ready.
Partner with Aarav Infotech and future-proof your digital presence today.
If your development team has never proactively discussed accessibility, chances are that critical gaps already exist.
At Aarav Infotech, we help brands build legally compliant, SEO-optimised, and human-centred digital experiences using a powerful blend of AI intelligence and proven expertise.
Accessibility is not about avoiding lawsuits alone - it is about building a brand that everyone can access, trust, and engage with.
Ready to start? Book an accessibility audit or consultation today.
Call or WhatsApp: +918008100192
Email: biz@aaravinfotech.com
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.
All author postsIn a digital economy where your website often becomes the first and most important interaction with ...
Most websites fail WCAG 2.2 due to simple, repeatable issues. This guide shows exactly what breaks,...
Discover how web accessibility delivers real business ROI by improving conversions, trust, and globa...
In today’s hyperconnected business world, credibility begins with how you communicate. Imagine rec...
Your digital foundation, fortified by our guardians.
+91 8008100192
+1 (855) 650-4040