polypharmindia.com

Web Case Study

https://www.polypharmindia.com/

Project Overview

Polypharm Private Limited, a well known manufacturer of pharmacopoeial chemicals and disinfectant formulations, approached Aarav Infotech to rebuild its corporate website on WordPress. Their earlier website had limited flexibility, inconsistent product presentation, and did not match the expectations of buyers in a regulated pharmaceutical environment. The objective was to create a clear information flow, improve product discovery, and present the company’s decades of experience in a structured and credible format.

The Challenge

The existing website relied on outdated layouts and fragmented content that made it difficult for visitors to understand Polypharm’s product capabilities. The product list had grown over time without a central structure, which led to duplicate sections and missing details. This affected user confidence and reduced enquiry quality. Inconsistent mobile rendering created further friction and the site did not reflect the scale of operations across Mumbai and MIDC Saravali.

Key issues included:

Unclear product categorisation across chemicals, reagents, and formulations
Long scroll pages that reduced engagement
Slow access to technical information
Limited backend control for content updates
Visual design that did not represent the company’s heritage or industry standards

Our Solution

Aarav Infotech redesigned the entire platform using WordPress and the WP-Empire Plus framework to provide a stable, modular structure. The design team created a clean, corporate layout suited for technical buyers and aligned the visual identity with the client’s manufacturing background. Product information was reorganised into easy to browse sections with clear hierarchy, and each category received a dedicated template for uniform presentation. The website was built with mobile first layouts, optimised images, and fast loading pages to support global visitors.

Key solution elements:

Structured product library with category based navigation
Custom WordPress templates for product pages
Improved enquiry paths through strategically placed forms
Responsive design for mobile and tablet users
SEO friendly architecture for better indexing
Implementation completed within the planned multi week schedule

Results and Impact

The redesigned website delivered measurable improvements in visitor behaviour and enquiry relevance. Within the first 60 days, Polypharm India reported a noticeable rise in qualified enquiries from distributors and institutional buyers. Page views per session increased by approximately 35 percent, driven by the new product structure. The bounce rate dropped due to faster navigation and clearer pathways to information. The internal team also gained better control over content updates, reducing dependency on external support. The new design now presents the company’s 60 year legacy with greater clarity and accuracy.

Key outcomes:

35 percent increase in product page engagement
Lower bounce rate across core product categories
More relevant enquiries from domestic and international visitors
Faster content management through the WordPress backend
Website performance optimised for long term scalability

Technical Implementation

The website was developed on WordPress using the WP-Empire Plus framework for stability and long term support. Custom post types were created to manage product groups, and each template included fields for specifications, descriptions, and downloadable documents. The site was configured with caching, optimised images, and secure hosting settings. Forms were integrated with the client’s email workflow to ensure prompt response handling. The build followed Aarav Infotech’s standard development cycle including staging reviews and quality checks.

Technical elements included: