yasham.in

https://yasham.in/

Project Overview

Yasham Speciality Ingredients Pvt. Ltd., a long-standing distributor in the pharmaceutical and speciality chemicals sector, approached Aarav Infotech to redesign their corporate website. Their growing portfolio across nine business divisions had outpaced the structure of their previous site, making it difficult for visitors to locate relevant product information. The goal was to create a more organized, credible, and easy to navigate digital presence that reflected their market position and helped internal teams present their capabilities more effectively.

The Challenge

Yasham’s existing website had grown organically over the years and lacked a structured information hierarchy. Visitors often struggled to differentiate between product categories, business divisions, and service offerings, which affected lead conversations during partner discussions. Load speed varied across pages, mobile usability was inconsistent, and the CMS was not optimized for quick content updates.

Key issues included:

• Unclear navigation for nine business divisions
• Outdated layouts not aligned with B2B expectations
• Slow loading pages impacting user engagement
• Difficulty updating product categories internally
• Limited mobile friendliness across key templates

Our Solution

Aarav Infotech executed a complete redesign using WordPress, focusing on creating a structured and content driven layout. We developed a clear multi level navigation system, reorganized product categories, and introduced consistent templates for all divisions. A custom CMS structure was created to help their marketing team manage updates independently. Performance was optimized through lightweight theme architecture, optimized media handling, and streamlined scripts.

Major solution components:

• Redesigned sitemaps based on user flow mapping
• Custom WordPress theme built for scalable content
• Clear product and division wise navigation
• Mobile responsive templates for all sections
• Performance optimization across all page types
• Structured backend for easy updating of categories and details

Results and Impact

Within the first three months after the launch, Yasham observed notable improvements in user interaction and website clarity. Page load times improved by 38 percent, and division wise product pages recorded a 22 percent increase in average session duration. Their internal marketing team reported faster turnaround for updates, often completing tasks in under 5 minutes that previously required agency support. The new structure allowed business partners to find technical details more efficiently, supporting better communication during sales calls.

Measured outcomes:

• 38 percent faster loading speed across key pages
• 22 percent increase in session duration on product related sections
• Higher mobile usability score, improving from 63 to 89
• Reduced content update time from hours to minutes
• Better clarity during B2B partner discussions, as confirmed during post launch feedback

Technical Implementation

The website was built on WordPress, with a custom theme designed specifically for structured content across multiple divisions. Lightweight plugins were selected to avoid system bloat. Media files were optimized before integration, and caching was implemented for improved speed. The backend was organized using custom post types, category trees, and reusable blocks, so the client team could manage updates without technical assistance.

Technical elements included:

• WordPress CMS with custom post types
• Optimized CSS and JS for faster load time
• Structured taxonomy for business divisions
• Responsive grid based layout for all templates
• Image optimization and cache setup
• Integration of Google Analytics for performance tracking

Summary

Aarav Infotech delivered a structured, performance focused WordPress website that helped Yasham present its diverse business divisions with clarity and confidence.