aniview.com

https://www.aniview.com/

Project Overview

Aniview, a global adtech company that processes over 15 billion monthly video ad impressions, needed a redesigned WordPress website that could effectively communicate its expanding suite of publishing tools. Their earlier site did not reflect their scale or technology depth. The project objective was clear, to build a structured, content driven website that improved product clarity, simplified navigation, and supported global visitors across desktop, mobile, and connected TV environments. Success was defined by measurable improvements in page engagement, content accessibility, and overall load performance.

The Challenge

Aniview’s previous website had grown in fragments over the years as new product lines were added, which created inconsistencies in messaging and visual structure. Long scrolling pages, non standard layouts, and heavy visual elements affected load time, especially for international visitors. Their marketing team also faced difficulties in updating product information due to rigid page templates that required developer assistance. These issues slowed their communication cycles and created friction in publisher onboarding and sales discussions.

Key issues included:

• Unstructured navigation that made it difficult to locate essential product information
• Page load time averaging 4.8 seconds on several key pages
• Limited backend flexibility for content updates
• Inefficient media handling affecting mobile performance

Our Solution

Aarav Infotech delivered a structured redesign built on a clean WordPress architecture with modular templates tailored for each product category. We reorganized the content hierarchy after reviewing user journeys from marketing and sales teams. A lightweight theme framework, optimized asset handling, and a clear visual system were implemented to create consistency across the site.

The redesign included:

• A reorganized information structure covering platform features, product modules, and compliance sections
• Custom WordPress blocks allowing the Aniview team to update content without technical support
• Optimized media formats with lazy loading to reduce page weight
• Improved UI patterns for readability on all devices
• A milestone based delivery plan completed within 7 weeks, including design, development, QA, and deployment

Results and Impact

Within weeks of deployment, Aniview saw measurable improvements in overall usability and content engagement. Page load times dropped significantly, and returning visitor sessions increased as users were able to move through product pages more easily.

Key outcomes achieved:

• Page load time reduced from 4.8 seconds to 2.1 seconds on core product pages
• Session duration increased by 27 percent across product content
• Bounce rate improved by 18 percent due to clearer navigation
• Marketing team reduced content update time by nearly 40 percent because of new modular blocks
• Consistent visual standards improved communication during sales demos and partner onboarding

Technical Implementation

The website was rebuilt using WordPress with a lightweight theme framework and advanced custom fields for structured content management.

Technical components included:

• WordPress with optimized core theme
• Custom Gutenberg blocks for flexible content sections
• Compressed WebP media formats and lazy loading scripts
• Structured schema for key product pages
• Cloud based hosting with CDN support to improve global response times
• Clean HTML and CSS for maintainability and long term scalability

Summary

The redesigned Aniview website provided a clear digital structure that matched the scale of their global adtech operations.