mchrecruitment.co.uk

https://mchrecruitment.co.uk/

Project Overview

MCH Recruitment Ltd approached Aarav Infotech at a point where their website was not supporting the pace of their day to day inquiries. As a staffing firm serving multiple divisions, they needed a clear layout, dependable loading time, and a backend that would not interrupt routine updates. The objective was to rebuild the site on WordPress with a cleaner structure, faster performance, and a more reliable framework for long term use.

The Challenge

The previous site struggled with slow loading, inconsistent layouts, and scattered content, which affected how candidates explored service categories. Updates often required repeated corrections because of legacy templates that caused formatting issues. These problems created delays for the internal team and discouraged repeat visits from users.

• Average load time above 4.8 seconds
• Irregular template behavior on mobile screens
• Service pages lacking a standard structure
• Limited control for non technical staff updating content

Our Solution

Aarav Infotech rebuilt the entire website using a stable WordPress framework and redesigned the information flow around recruitment specific needs. A custom theme structure was created to ensure identical formatting across all divisions. The team used a phased approach with weekly checkpoints to ensure each section matched the client's operational requirements.

• Clean WordPress installation with optimized theme base
• Custom page templates for Healthcare, Social Care, and Admin divisions
• Performance tuning with caching, image compression, and script minimization
• Clear navigation paths for faster decision making
• Delivered in a 4 week timeline with continuous review cycles

Results and Impact

The redesigned site delivered measurable improvements within the first month. Page loading time reduced from 4.8 seconds to 2.8 seconds, and bounce rate dropped by 17 percent based on client analytics. The backend is now simpler to maintain, enabling the team to publish updates in less than half the previous time. Candidate navigation paths became more predictable, which increased overall session duration.

• Page speed improved by **42 percent**
• Bounce rate reduced by **17 percent**
• Publishing time for updates reduced from 20 minutes to **8 minutes**
• Consistent layouts across all service categories

Technical Implementation

The project used WordPress with a lightweight custom theme, supported by performance focused plugins and manual optimization. All images were reprocessed for web standards, and scripts were reorganized to reduce conflicts. The backend was structured with reusable blocks to ensure future changes remain simple for the client.

• WordPress CMS with custom theme
• Advanced Custom Fields for structured content
• LiteSpeed or equivalent cache configuration
• Optimized CSS and JS handling
• Mobile first responsive setup

Summary

The project delivered a faster and more organised website that now supports the daily operations of MCH Recruitment with greater reliability.