lesc.ch

https://lesc.ch/

Project Overview

Escape Rooms Buchs SG approached Aarav Infotech to create a new website that accurately reflected the immersive experience of their rooms while improving the flow that leads visitors to book a session. The previous site lacked clarity, had limited content editing flexibility, and did not offer a strong narrative about each room. The core objectives included designing an experience driven interface, simplifying the booking journey, improving mobile performance, and ensuring the site supported easy updates across 8 custom designed pages.

The Challenge

The business was struggling with a site that did not showcase the detailed storylines that are central to escape rooms, which resulted in fewer online enquiries and repeated customer questions. Navigation gaps made users work harder to compare room themes, availability, and difficulty levels. The website also had performance issues that affected mobile users, who represented nearly 68 percent of total traffic.

Key Issues Identified:

• Content structure made it difficult for visitors to understand room details
• Booking journey had extra steps that lowered conversions
• Limited CMS flexibility caused delays in marketing updates
• Visual layout appeared dated and did not match the brand experience

Our Solution

Aarav Infotech rebuilt the entire site on WordPress using a fully custom theme designed around the escape room storytelling model. Each page was redesigned with intuitive navigation, clear messaging, and high contrast visual elements that aligned with the brand's atmosphere. A structured content model allowed the client to update room descriptions, pricing, and schedules independently. The project was completed in 5 weeks, including design, development, QA, and live deployment.

Implementation Highlights:

• Custom WordPress theme optimized for fast loading
• New room detail pages with storyline centric layouts
• Simplified booking link placement to reduce click steps
• Mobile first UI design and responsive development
• Performance optimization including caching and asset compression
• Admin friendly backend with reusable content blocks

Results and Impact

Within the first 60 days after launch, Escape Rooms Buchs recorded measurable improvements in user engagement and booking related activity. The average time on room pages increased by 41 percent, indicating stronger user interest. Direct booking clicks rose by 32 percent, supported by clearer CTAs and streamlined navigation. The client reported a 50 percent reduction in repetitive customer queries since the new layout explained the room themes and rules more clearly.

Key Outcomes:

• 32 percent growth in booking intent actions
• 41 percent longer room page engagement
• 50 percent fewer pre booking clarification emails
• Smoother mobile usage contributing to 28 percent lower bounce rate
• Higher search visibility due to improved site structure

Technical Implementation

The site was built on WordPress with a custom theme created using PHP, HTML5, CSS3, and JavaScript. Page speed enhancements included server side caching, image compression, and script minimization. The backend was structured with Advanced Custom Fields for easy content administration. The website was deployed on a secure hosting environment with SSL configuration and was integrated with the client’s existing booking solution through structured external link placements.

Summary

Aarav Infotech delivered a focused, conversion driven WordPress website that strengthened Escape Rooms Buchs SG’s digital presence and improved customer engagement.