kalyaniforge.co.in

http://www.kalyaniforge.co.in/

Project Overview

Kalyani Forge Ltd. has been a leader in manufacturing close tolerance precision forging since its inception in 1979. Fuelled by burning ambition and driven by its core values we specialize in niche precision forgings, fully machined and sub-assembled products for global customers. We have Hot, Warm, and Cold Forging facilities, Heat Treatment equipped with Oil, Polymer, Water Quenching facilities, and precision machining, to achieve required tolerances per our customer’s specifications.

The Challenge

Before the project began, the website had inconsistent layouts, slow page performance, and complex backend controls that made routine updates difficult. Technical content such as forging processes and capabilities was not organised in a way that aligned with buyer decision patterns, which often led to repeated clarifications from prospects. The lack of mobile optimization also affected the browsing experience of on-the-go users from procurement and engineering teams.

Key issues identified:

• Disjointed navigation that made it difficult to locate capability related content
• Load times averaging above 4.8 seconds on key pages
• Limited space for structured technical descriptions
• Inefficient CMS setup that slowed internal content updates

Our Solution

Aarav Infotech rebuilt the entire website on a streamlined WordPress framework with a focus on usability, content clarity, and long term maintainability. A new navigation structure was designed after reviewing buyer behaviour patterns common in the forging sector. The layout was completely refreshed with clean typography, product capability sections, and visual cues that helped users navigate complex technical details with minimal effort. Our team executed the project using a milestone based plan that ensured continuous client review and timely delivery.

Core elements delivered:

• WordPress CMS rebuild with structured content modules
• New information architecture aligned with user behaviour patterns
• Mobile friendly design with consistent layouts across all devices
• Compressed media library and caching setup for faster load times
• Simplified backend panel for easier content management

Results and Impact

The new website improved user experience and provided a more accurate representation of Kalyani Forge’s technical capabilities. Load time dropped from over 4.8 seconds to 2.7 seconds, improving both SEO and user retention on capability pages. The structured content layout reduced the number of clarification emails from prospective buyers, as reported by their marketing team. The company gained a more dependable platform that supported future expansions like additional facility pages and product line updates.

Measurable outcomes:

• 42 percent improvement in page load performance
• Consistent mobile rendering across all major devices
• More efficient updates due to simplified CMS structure
• Fewer user drop offs on technical capability pages

Technical Implementation

The project was executed on WordPress using a custom theme built for scalability and ease of maintenance. We integrated a lightweight page builder to allow Kalyani Forge’s team to manage content without technical support. Caching, image compression, and optimized scripts were configured to maintain page speed standards. All technical data was migrated with a structured taxonomy that allowed users to explore forging processes, facilities, and product types more systematically.

Technical components used:

• WordPress CMS with custom theme
• Lightweight builder for modular content
• Performance setup using caching and minification tools
• SEO ready URL structures and metadata
• Device responsive layout across key templates

Summary

Aarav Infotech delivered a well organised, fast, and reliable WordPress website that supports Kalyani Forge’s global communication and long term digital requirements.