SEO Case study : Koel Colours

The League of ordinary people with extra-ordinary skills

Koel Colours Business Goals:
  • Acquire competitive rankings in targeted, relevant markets.
  • Increase brand awareness in a fragmented and competitive landscape.
  • Increase campaign efficiency while growing overall campaign results.
Situation
KoelColours is supplier of wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colors. When the website was first developed, it wasn’t SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The Strategy
We started by identifying keywords and assigning the keywords to specific pages in the site. We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals.The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized. The greatest help came from our Linking Team - adding high quality inbound links every month.
Keyword Rankings
Google.co.in Google.com google.co.uk google.ca google.co.kr

Google.co.in

KeywordsGoogle.co.in Position
Cosmetic dyes1st Page
cosmetic dyes in india1st Page
cosmetic colours1st Page
cosmetic lakes1st Page
pharmaceutical colors manufacturers1st Page
Pharmaceutical dyes1st Page
Lake colours in india1st Page
surface located pigments in india1st Page
Inorganic Colourants for Pharma1st Page
Colourants for Pharma1st Page
Colours for Pharma1st Page
inorganic colours in india1st Page
Inorganic Pigments for Cosmetics and personal care1st Page
Inorganic Pigments for personal care1st Page
Organic Pigments for Cosmetics and Personal Care1st Page
Pigments for Cosmetics and Personal Care1st Page
Oil Soluble Colours for Cosmetics1st Page
Water Soluble Colours for Cosmetics1st Page

Google.com

KeywordsGoogle.co.in Position
Cosmetic dyes1st Page
cosmetic dyes in india1st Page
cosmetic colours1st Page
cosmetic lakes1st Page
pharmaceutical colors manufacturers1st Page
Pharmaceutical dyes1st Page
Lake colours in india1st Page
surface located pigments in india1st Page
Inorganic Colourants for Pharma1st Page
Colourants for Pharma1st Page
Colours for Pharma1st Page
inorganic colours in india1st Page
Inorganic Pigments for Cosmetics and personal care1st Page
Inorganic Pigments for personal care1st Page
Organic Pigments for Cosmetics and Personal Care1st Page
Pigments for Cosmetics and Personal Care1st Page
Oil Soluble Colours for Cosmetics1st Page
Water Soluble Colours for Cosmetics1st Page

google.co.uk

Keywordsgoogle.co.uk Position
Lake colours in india1st Page
cosmetic dyes in india1st Page
cosmetic lakes1st Page
pharmaceutical colors manufacturers1st Page
cosmetic colours1st Page
colours for pharmaceutical products1st Page
Pharmaceutical dyes1st Page
surface located pigments in india1st Page
cosmetic lake colors1st Page
Cosmetic dyes1st Page

google.ca

Keywordswww.google.ca Position
Lake colours in india1st Page
cosmetic dyes in india1st Page
cosmetic lakes1st Page
pharmaceutical colors manufacturers1st Page
cosmetic colours1st Page
colours for pharmaceutical products1st Page
Pharmaceutical dyes1st Page
surface located pigments in india1st Page
cosmetic lake colors1st Page
Cosmetic dyes1st Page

google.co.kr

Keywordsgoogle.co.kr Position
Lake colours in india1st Page
cosmetic dyes in india1st Page
cosmetic lakes1st Page
pharmaceutical colors manufacturers1st Page
cosmetic colours1st Page
colours for pharmaceutical products1st Page
Pharmaceutical dyes1st Page
surface located pigments in india1st Page
cosmetic lake colors1st Page
Cosmetic dyes1st Page
cosmetic pigments1st Page
Some words from our Client

My website is at top rankings on Google. Well done Aarav Infotech. We started SEO Services about 5 months ago and with in 3 months we started ranking globally.We recommend the SEO services of Aarav Infotech to anyone who desires to have their website promoted.

Rishab Desai -Director
Koel colours

Proven Results

99%

increase in organic search

131%

increase in total traffic

1900%

increase in Social search

Best Result

100%

Goal completion

Convinced? then why wait!
Next could be your Website