There is no doubt about the fact that mobile traffic has come a long way when it comes to generating traffic online. It is a fact that most of the traffic that is generated online is from mobile websites. Did you know that almost 79% of the traffic that will be generated this year will be from smartphones? No matter what services you have, mobile phones will get you what you want. Tablets and smartphones rule the online world these days so, business developers need to know whether their sites are ready for the mobile-first index or not. There is no surprise when we say that Google is one of the main factors in the generation of traffic for websites. Mobile certainly is a critical tool and just having a mobile-optimized site is not important. There can be some potential issues and it is important to increase the appeal of the website on Google. Here’s how you can know whether your site is ready to face potential issues or not.
The Mobile-First Index Of Google: What Exactly Is It?
Let’s be honest, when we first got to know about this indexing for mobile-friendly websites, we certainly thought that the apocalypse had struck. Let’s just say that some websites couldn’t take the burn and be destroyed. Online forums were filled with riots. Well, not really but the situation was close enough. Well, why not exactly? The indexing system for the Google-First websites will change the particular way in which the users and businessmen optimize their content. So, what is all the hype about? What exactly is this mobile-first index? Well, let’s just say that Google’s mobile-first index will ensure that the user’s mobile website will be used first for the evaluation of a site instead of the desktop version. This surely will change the way people focus on their websites for sure. And what is the reason behind this importance to mobile websites? Well, it is because the traffic generated by mobile websites is surpassing desktop websites.
How to Know Whether the Website Is Ready For Mobile-First Index
It is really important to make sure that their websites are all capable to handle the pressures of the mobile-first index. But how exactly can they make sure that their websites are all ready to leap? Well, that all depends on the setup that your mobile websites and desktop websites have in the current situation. What are some of the common things that people use on their mobile websites? Well, it would be the mobile-friendliness of the websites and the mobile responsiveness of the website. Now, you might be thinking that these two websites have almost the same things in them. But then if you think so, you would be wrong. They sound exactly similar; there is one major difference that can have a great impact on your website. You see Google likes responsive mobile websites that will allow the user to eliminate the simple experience issues. Hence, having a mobile-responsive website would help. It won’t be an easy task for mobile websites to reach Google's mobile-first index so easily. However, if your website is strong enough, then you might get to enjoy the benefits that come with it.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.