Instagram has been one of the leading social media platforms since its inception on ' 6 October 2010'. One billion people use Instagram each month, according to recent data. Instagram has also brought a major change of hiding likes on posts even though its booming popularity.
The era of proudly displaying an attitude seems to be coming to an end because of the number of likes you have for an Instagram post. Instagram CEO Adam Mosseri recently announced the platform would remove public likes. This is the recent tweet by Adam.
How does ' Instagram Hide likes' Concept Work?
Instagram explains why they took this move, and it was so that the users concentrate on posting content, and not just on likes. One can still scroll through the list of how many people liked the posts to calculate the number for yourself, but who on earth has the time for that? (I guess). While this may seem a negative change, remember that the popularity of Instagram Stories has boomed on a large scale, although users could not see the number of views that every story has. Still, they watched instead, because they wanted to be updated about the latest trends and happenings, and also because they were interested in the content. You can see how many likes you received on your own posts. While for others when they press on ' others ' button a message is displayed that prompt reads: “Only "username "can see the total number of people who liked this post.”
Impact On People In Business Of Fake Likes
Since people like to measure social media engagement in past this may have been a viable way, but this measure has more and more become a vanity metric which does not really show whether someone has any impact. People who were into the business of fake likes finally have their nightmare come true. Likes can be bought to make posts seem more popular than they really are, such as people can buy likes from certain sites also there are many people who sell fake likes. There are certain ways of doing it some of which are -
- bots automatically liking certain posts,
- reciprocal liking from pods
- tags such as "like for likes." and others.
Using third-party apps and tools to buy likes was becoming a widespread problem on Instagram, which effectively hid the genuine interaction and interaction with a post.
Is It Affecting Influencer?
Yes, off- course it is affecting influencer on a large scale. Influencers/ Tik-Tok users who believed that they can be on social media and get a full-time job by postings things and gaining likes are in some great snag. Many times brands hire influencers as a band-aid to cover up on once own incompetence on social media. But, because it’s been difficult to judge influence based marketing, many companies have tried influencer marketing, spent a huge amount of money to do so. This is the reason why influencers are getting paid and there are more people getting into influencer's marketing since it is a full-time easy job. But since Instagram hide likes have come into picture influencers are endangered they are basically getting jobless.
Here is a statistics on how influencers used to earn through likes
Why did Instagram have to take this drastic step?
Okay, that's a little bit weighed down the question to ask but It is no secret that prolonged use of social media can be bad, for one's mental health right? A Healthline Study has identified a link between social media and negative health effects, which explains a lot. That's the reason why, Adam mossier came up with the initiative of hiding Likes so people can stop comparing themselves to others, worry less about going astray, and focus more on developing real connections with one another.
In a follow-up tweet, they also said that they wanted users to “focus on the photos and videos you share, not how many likes they get.” Their main focus is to make users’ well-being and mental health a priority, rather than popularity.
But there is always a solution to everything
- Content is key
Earlier content was not always well-practiced people use to focus on bogus things such as likes and stuff, but now it is more important that people focus on their content strategy. Follow the 70/30 rule, where 70% of your posts are for engaging your audience and 30% is about your other practices. Earlier, you use to have posts based on how many likes you got, now you can post on topics that are related. Instead of relying on likes create posts that support what your business wants to represent.
- Share Genuinity
Share some genuine information with your followers. It is a great way to build confidence and help them combine positivity and utility with your brand. Share a behind-the-scenes tour so that there can be a great way for people to get to know you before they even meet you.
- Become Real
Consider what will make the most meaningful commitment instead of thinking about what will most be liked. It can be the perfect prospect for you to prove potential customers who they would be working with so that they can start to build a strong institution that will support a trusting relationship.
Keeping this strategy in mind even you can become a famous Instagrammer. Thus social media can be more of what people really want to post and show rather than a just popularity contest, which can be a win for advertisers, real influencers, and people who want to be a positive force for social media. Instagram only rolls out this change on a temporary basis, but you could see other social media platforms fostering similar features if it's a success.
Also, what do you think whether hiding like counts is a good idea? Do let us know what your opinion is by posting a comment down below.
Posted by: AI Digital Team
We the team of Aarav Infotech being technological experts, have 9+ years of experience in content marketing and blogging. We invest our time in Research and Development to fine tune our information that we provide through our blogs. We have team of ace professional to embrace innovative ideas to provide you with the latest and up-dated information about the changing happening in the digital world. Our main motive is to share ideas and thought with effective blogging.