reachivy.com

https://reachivy.com/

Project Overview

Reach Education Pvt Ltd, known through its brand ReachIvy.com, runs a student focused advisory platform that guides ambitious learners toward global academic opportunities. As the website serves as the primary channel for counselling inquiries, any technical issue directly affects student engagement. The client needed a one time PHP development task to stabilise specific modules, address slow responses on key pages, and correct errors affecting form submissions. Clear success criteria included resolving all malfunctioning components, improving loading time, and ensuring smoother user navigation during peak enquiry periods.

The Challenge

Before the intervention, the website was experiencing recurring PHP warnings, outdated function calls, and inconsistent output from custom scripts. These issues slowed down page loads, caused random failures in enquiry forms, and created friction for new visitors exploring course guidance. The internal team had attempted partial fixes earlier but the problems resurfaced because the underlying codebase had not been audited, and dependencies were misaligned across modules. This situation created operational risk during high demand months when students typically submit evaluation requests.

Key issues included:

• PHP errors triggered during form submissions
• Load times rising beyond 4.5 seconds on select pages
• Mismatched versions of libraries within the custom framework
• Data not reaching the CRM due to script interruptions

Our Solution

Aarav Infotech took a structured approach that started with a detailed code audit covering controllers, models, and custom utility files. The team fixed deprecated functions, standardised library versions, and rewrote specific modules where logic flow was breaking under load. Performance tuning included resource optimisation, query cleanup, and caching adjustments. All fixes were completed in a controlled staging environment, followed by regression testing and final deployment within the client’s preferred timeline of two weeks.

Core actions delivered:

• Code level corrections in PHP controllers and form handlers
• Cleanup of heavy SQL queries to reduce processing time
• Replacement of outdated libraries with stable supported versions
• Validation improvements for enquiry workflows
• End to end testing to ensure stable output after deployment

Results and Impact

The improvements provided immediate value to the client’s digital operations. Key pages recorded a 38 percent faster load time after optimisation, while enquiry form errors dropped to zero in the first thirty days after deployment. The stabilised backend improved the accuracy of leads flowing to the CRM and reduced manual follow ups by the counselling team. User navigation became smoother, reflected in a 14 percent increase in session duration during the next review cycle. The refined technical base now supports future enhancements with less risk of failure.

Measurable outcomes:

• Zero form submission failures post launch
• 38 percent improvement in page loading time
• 14 percent longer average session duration
• 100 percent consistency in lead data sync to CRM

Technical Implementation

The project relied on the existing PHP framework used by ReachIvy along with MySQL, custom templating components, and their in place CRM integration. Our development team standardised PHP versions across modules, cleaned legacy functions, and optimised query execution. Script level debugging was supported with log based monitoring to catch hidden triggers. All components were integrated back into the live site without downtime, ensuring uninterrupted student activity.

Technical elements included:

• PHP framework stabilisation
• MySQL query optimisation
• Library and dependency cleanup
• Form validation fixes
• Version alignment across custom modules

Summary

The project delivered a stable, faster, and more reliable PHP website for ReachIvy that now supports their student engagement goals without technical disruptions.