Business Goals
  • Acquire competitive rankings in targeted, relevant markets.
  • Increase brand awareness in a fragmented and competitive landscape.
  • Increase campaign efficiency while growing overall campaign results.

KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. When the website was first developed, it wasn’t SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.

We started by identifying keywords and assigning the keywords to specific pages in the site. We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals. The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized. The greatest help came from our link building team - adding high-quality inbound links every month.

Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company. We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "lake colours in India", "pharmaceutical colors manufacturers", "pharmaceutical dyes". The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.

Keyword Rankings Achieved

Sr. # SEO Project URL Keyword Position Search Page Search Ingine Location/Country Copy Google Search URL
1 cosmetic dye 1 1st Page India
2 lake colours 3 1st Page India
3 colours cosmetic 1 1st Page India
4 Aluminium Lake colours 2 1st Page India
5 pigments India 9 1st Page India
6 colours cosmetics 5 1st Page India
7 colour cosmetic 10 1st Page India
8 cosmetic dye 6 1st Page United States
9 lake colours 5 1st Page United States
10 colours cosmetic 7 1st Page United States
11 Aluminium Lake colours 8 1st Page United States
12 pigments India 8 1st Page United States
13 colours cosmetics 5 1st Page United States
14 color cosmetics manufacturers in india 5 1st Page India
15 color for cosmetics 1 1st Page India
16 colour cosmetics manufacturer in india 7 1st Page India
17 cosmetic color 2 1st Page India
18 cosmetic colors 2 1st Page India
19 cosmetic colour 2 1st Page India
20 cosmetic colours 1 1st Page India
21 cosmetic colours suppliers 7 1st Page India
22 cosmetic dye 3 1st Page India
23 cosmetic dyes 1 1st Page India
24 cosmetic pigment 2 1st Page India
25 cosmetic pigment manufacturers 1 1st Page India
26 cosmetic pigment powder 3 1st Page India
27 cosmetic pigment suppliers 2 1st Page India
28 cosmetic pigments 1 1st Page India
29 cosmetic pigments india 1 1st Page India
30 cosmetics colors 1 1st Page India
31 dyes in cosmetics 2 1st Page India
32 inorganic colors 2 1st Page India
33 pharmaceutical dyes 1 1st Page India