How to Leverage Snapchat to Reach and Market to Younger Audiences?

The most popular mobile application of recent times is 'Snapchat'. Its core users are in the age group of 13- 25 years. There are over 26 million active users in the U.S. Doesn't it sound like a great marketing idea to use this widespread app for promoting brands? Many companies are already using Snapchat to target and tap potential customers.

The instant sharing of photos on Snapchat can be used to promote brands. There are other ways of engaging visitors such as,

1) Holding contests and offering immediate benefits to enthuse the users

2) Giving away coupons through text or picture messages to engage the visitors

3) Convincing users to follow the brands on social media to improve the brand image.

4) Announcing the new product first on snap chat to generate interest even before the actual market launch. e.g. Taco Bell released Beefy Crunch Burrito first on Snapchat.

The basic steps to be followed to promote brands on Snapchat are simple,

1) Create a Snapchat account

2) Promote the account on social media such as Twitter, Facebook, etc. to expand the brand visibility

3) Reward the followers of your account as a step towards converting them into customers.

4) Make a brand vision to create a strong brand image.

5) Utilize My story to reach out to the young followers and connect with them. This is an easy, faster, and effective means of reaching out to a broad consumer base. This infographic, below, courtesy of Marketo,