Whitepapers on digital marketing & web designing

Search Engine Optimization Process

A SEO audit is a process for evaluating the healthiness of a web site in a number of areas. A Search Engine Optimization (SEO) Audit evaluates your site's search engine friendliness and visibility to help prioritize your SEO eﬀorts.The auditor will check the web site against a checklist and come up with recommendations of what needs to be ﬁxed (because it is wrong) and what needs to change so that the performance of the web site in search engines is improved.

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The Role of Backlink in SEO (Search Engine Optimization)

Websites are growing day by day. The world wide web makes massive use of the search engines which play a critical role. Search engines work in two steps: the ﬁrst step is crawling and the second is indexing. Search engines have automated programs called robots or spiders that make use of hyperlink structure to crawl through the pages, and after the crawling process, the webpage is indexed with the search engine. All search engines like Google, Yahoo, Bing etc. crawl through the web pages according to the on page content, quality and number of links from other websites (known as Backlinks).

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