accordequips.com

https://www.accordequips.com/

Project Overview

Accord Equips Pvt. Ltd., a well-established name in film and digital production services, approached Aarav Infotech to rebuild their website so it could better represent their wide range of offerings and manage a growing volume of enquiries. With over 100 staff members and clients that include major networks and production houses, they needed a site that explained their capabilities clearly and guided users to the right service pages without confusion. The project objective was to create a structured, fast, and easy-to-maintain website built on a PHP framework with clear navigation, consistent content flow, and measurable improvements in user engagement.

The Challenge

The previous website had grown outdated and was no longer aligned with how the company operated or how potential customers searched for information. Several issues were affecting user experience and internal processes.

• Disorganized service structure made it difficult for users to identify available equipment or production capabilities.
• Content formatting was inconsistent, causing high exit rates on important pages.
• Load time averaged above 5 seconds on mobile, which directly reduced enquiries.
• The existing code base lacked scalability, and previous fixes provided only temporary relief.
  These problems impacted enquiry volume and prevented the company from presenting its full strengths to new prospects.

Our Solution

Aarav Infotech carried out a complete redevelopment using a stable PHP framework and a project plan that divided work into structured milestones. We redesigned the information architecture to group services in a way that aligned with the client's internal workflow and the way production teams typically search for equipment and support.

Key solution elements included:

• A fresh layout focused on clarity for equipment rentals, shoots, and production services.
• Unified content blocks that ensured consistent presentation across all service categories.
• A clean PHP framework setup for easier updates and long-term scalability.
• Improved media handling for portfolios and workshop information.
• A development timeline completed in planned phases to avoid downtime. This approach created a stable platform that resolved all previous navigation and content issues.

Results and Impact

The rebuilt website delivered strong improvements within the first quarter after launch, and the client reported smoother internal handling of enquiries.

Measured outcomes included:

• 42 percent faster load time across all major pages.
• 27 percent increase in enquiry form submissions, driven by clearer navigation.
• Lower mobile exit rate by 31 percent due to improved structure and responsive layout.
• Greater content consistency that helped the team publish workshops and event updates without technical support.
  Overall, the platform now supports the client's growing operations and presents their services in a more credible and organized manner.

Technical Implementation

The solution was built using a PHP framework that supported modular content management and future integration opportunities.

Key implementation areas:

• PHP framework with optimized routing for faster server response.
• Structured templates for equipment, production services, and workshops.
• Performance-focused image handling and compression standards.
• Compatibility refinements for mobile devices across varied screen sizes.
• Clean separation of design and code for simpler long-term maintenance.

Summary

The Accord Equips redevelopment delivered a faster, clearer, and more scalable site that now supports their growing production service operations.