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Frequently Asked Questions

Here are some pre-answered search engine optimization (SEO) frequently asked questions...

What is SEO?

Search engine optimization is a process of strategies, techniques and tactics to increase the visibility of website. SEO will help to increase the SERP (Search Engine Results Page ) in top Search engine, and you will get more visitors can be converted into customers.

Why are your services better than other SEO companies?

At Aarav Infotech SEO, we stand behind our work and our results. Our team is best in SEO having years of experience in industry. They are the ones who eat, drink and sleep SEO.

Are your services safe for a new website?

Completely our services are performed definitely for your site needs. Whether your site is new or old, our experts will execute strategies that are 100% safe and ethical and will help to promote your business locally and globally.

What is a search engine friendly design?

Web design is most important factor for success of any business. Website should be optimized so search engine index and crawl the website easily. A SEO friendly website should be responsive so that user can access your website on multiple devices.

How long will it take for my website to get on the first page of Google?

Search engine is not a paid campaign with start and end date. SEO is a strategy which takes time and is an on-going process. There are many aspects which the search engines take into concern when ranking websites. Our experts and strategy will provide results as soon as possible, while maintaining a safe and natural approach. Our strategy will help you to rank in Google in the first 3 months of service, which help you to increase traffic as well as sales.

When should I begin seeing improvements in my rankings?

Improvements can be seen after a few days, weeks or even months. There are several factors which we need to consider before starting SEO such as the current state of your website, responsiveness, content, crawl rate, keyword competitiveness, competitors position and so on. SEO is usually a long term strategy that can take several months.

Why do many top-listed pages have no content?

However, content doesn't necessarily mean thousands of words. Content needs are different for different websites. For product-based websites, content can simply be product offerings. For well-known brands, they don't have a visible copy on their home pages but still, rank highly for generic keywords. This is due to their strong brand awareness which brings in thousands of natural links to their site.

Why should I outsource my SEO?

SEO is an on-going process and it requires a whole team with strong technical knowledge and skills from web development and design to content formation and digital marketing. At Aarav Infotech, you will all these services under one roof with years of experience in the digital marketing industry.

How do you select keywords for SEO?

Keywords are the base of SEO. The best keywords make it easy for the user to find you. Aarav Infotech will help you to select the best keywords for your business which people use to find services, products or information of your niche. Our strategy include competitor analysis, search queries, search trend analysis, keyword relevance check etc. which will help you to rank your business in your niche.

Who will be working on my site?

Our experts do all of the SEO related work. Your project will not be passed off to someone who is not an expert. If your site requires design changes, we will help you with services of our qualified in-house Web Designers. Site revamp will be charged extra.

When do I receive reports?

At Aarav Infotech, we monitor the client website on a weekly (and if required daily) basis. We provide detailed reports with activities at the end of the month.

What is SEO? How does it work?

Search Engine Optimisation is the simplest and most effective form of promotion your website on the Internet. Nowadays, people use the internet for searching information by using search tools. Search tools enable users to find webpages that they are interested in.

When investing in the design and execution of your business website, you cannot forget about SEO for your site. Without this, your website will not fulfill its primary function such as sales or service - because how can it if

Why do I need SEO services?

SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue stream.

What are the benefits of SEO?

Literally too many to list. Here are a few of the most important:

  • In comparison to Google Adwords & PPC marketing, the results are low cost.
  • The traffic to your website will increase. More traffic = more sales.
  • Your brand credibility will increase the higher you're ranked.
  • The ROI compared to traditional advertisements is better.
  • You'll bypass your competitors with our elite SEO services.
  • It's a long-term solution with a strong SEO campaign.
Why choose Aarav Infotech?

We have been helping not only small to medium businesses as well as large corporations achieve top rankings for highly competitive keywords but also our own personal websites. Our methods are proven and our services are transparent. No longer will you pay thousands of dollars for an SEO service from the big companies only for them to tell you to change a few META tags.

Is There a Secret to Getting SEO Results?

Aarav Infotech has unlocked the difficulty to navigate the world of online marketing through hard work and constant learning. We keep you informed as to what we are doing and why we are doing it, so there is no mystery.

Does Smart SEO Have Inroads with the Search Engines?

No SEO company has any relationship with the search engines. Claims to the contrary are devised to make false claims about the ability to rank a site better. Search engines intentionally wall themselves off from relationships with businesses or SEO providers to eliminate the possibility for an unfair advantage. All results we offer our clients are based on our knowledge of how to provide quality White Hat SEO materials.

How Can You Guarantee First Page Ranking?

By utilising the most talented and knowledgeable staff of SEO specialists, we feel confident in offering a guarantee to our clients on receiving first page status for chosen keywords within an agreed upon time frame.

We offer the best SEO services that are tailored to meet your needs and to elevate your ranking to the first page.
Can Smart SEO Give Me the Results I Need?

Our past history speaks for itself. By looking at the number of clients we have already provided a number one page status to, you will see that we can deliver on our promise. We work hard for all of our clientele to make sure you are able to get what you are looking for. So YES we will get the results that you need!

What Can Aarav Infotech Realistically Offer Me?

We offer our clients several benefits from utilising our services. These include:

  1. Number One Ranking
  2. Cost Effective SEO Services
  3. Better Profits
  4. Better Sales
  5. More Leads
  6. More Original Traffic
  7. Improvement to Brand Recognition
  8. Improvement to Brand Reputation

It is our goal to provide you with all of these expectations and so much more.

I already engage in PPC advertising such as Google Adwords. Do I still need to invest in SEO?

Yes. PPC advertising is expensive and a short term solution whereas SEO is an investment that in time will pay for itself. When you stop paying for PPC advertising, your campaign ends when you stop paying for an SEO campaign, the effects are still present. Not only that, a study conduced in 2012 deduced that 86% of web searches trust SEO listings more than sponsored PPC listings; that's saying something!

What is the best way to determine my online marketing budget?

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

What are the best ways to optimize my site?

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

Am I Restricted on Keywords?

The number of keywords that are right for your website and your business are determined by a few factors. The needs of your website, indexed pages, project budget and domain authority are among the things we will look at. Keep in mind that as your website expands and your needs evolve, your keyword portfolio will also expand to include things like long-tail keywords and more. Speak to us regarding your keywords and we will help you make the right decision for your business.

How do backlinks affect my rankings?

Backlinks help improve your rankings. Search engines see backlinks as positive 'votes' for your site. Search engines highly associate your site's backlinks with your site's ability to satiate a browser's search wishes.

How many backlinks do I need?

There is no fixed, 'golden' number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing, natural fashion through the creation of relationships, PR, and unique content.

Can I rank #1 for a highly competitive keyword by the end of the week?

That's not going to happen. As mentioned above, SEO is a long-term investment. Some people see results within a month, some within a few weeks there are lots of different factors such as the level of competition, the competitiveness of the keyword, the website's optimization, etc.

Is There a Secret to Getting SEO Results?

SEO results can vary greatly in terms of time frame. We have had some clients that have achieved results within in matter of days, but this is rare. Generally for competitive keywords it can take up to six months to reach the first page, but for keywords that are less competitive results will generally be achieved within three months.

What are Page Titles & Meta Description tags?

Page Titles & Meta Description tags of a URL are the on-page elements that appear in search results for that URL: Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term. The Meta Description also helps browsers understand what your site's pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.

How does Google view my site?

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT's is a must-have for any site looking to optimize.

What is Google Webmaster Tools?

Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.

What is Google Analytics?

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site's ability to attract browsers.

How Do I Avoid Google Penalties?

Aarav Infotech uses only White Hat SEO techniques, so you will not have to worry about being penalised or banned. All of our techniques are described to you and we keep you informed as to what we are doing so there are no surprises.

Why Does SEO Have Recurring Costs?

SEO is not a onetime expense because pages with stagnant content will not rank well. Updates to content, keyword list expansion and new techniques need to be added to your on-page content as well as adding to the links and pages associated with your page to keep ranking well. Please also keep in mind that SEO is a very competitive industry and at any point in time, Google only allows for 10 positions to be on that page one of their search results. If you wish to maintain and improve on your positions, then it's important that your SEO also continues on a monthly basis!

Can I Utilise Automatic Link Building?

No. Google has put strict rules in place to prevent this kind of action from occurring. The Panda updates are delisting and penalising sites that have any unnatural links. All link building needs to be created with an eye at being completely organic in order to get the results you are looking for.

How can Social Media be used for SEO?

Social media presents opportunities to acquire backlinks and social mentions to your site's pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.

Why does my company need Reputation Management?

Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It's important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.

Why do I need SEO services?

Every individual wants to rank their website on the first page of Google but it's not easy. Aarav Infotech services help you to increase website visibility and rank better in the search engines organically.

If you do not find the answer to your question listed within our FAQ's, you can always contact us directly at

We deliver off-the-charts results with purpose-driven agile teams of Aarav Infotech who take your venture to new heights.

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