SEO Work Case-study for Koel Colours

• Acquire competitive rankings in targeted, relevant markets.
• Increase brand awareness in a fragmented and competitive landscape.
• Increase campaign efficiency while growing overall campaign results.

KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. When the website was first developed, it wasn’t SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.

We started by identifying keywords and assigning the keywords to specific pages in the site. We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals. The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized. The greatest help came from our link building team - adding high-quality inbound links every month.

Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company. We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "lake colours in India", "pharmaceutical colors manufacturers", "pharmaceutical dyes". The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.