Wondering whether to give more importance to SEO or Social Media Marketing strategy or both? Search the brand name ‘Microsoft’ on ‘Google’ and the Twitter feeds of Microsoft will appear in the search results. Other than Twitter, Facebook, Instagram, or other active social media handles of leading brands can be seen on search engine pages too. As per the latest statistics, the current world population is 7.6 billion people. Out of the 7.6 billion, 4.2 billion users use the internet and 3.03 billion people are active social media users. The number of social media users is rising and so are the search queries, both in search engines as well as through searches on social websites. A simple search of a known brand gives a clear picture of the critical role played by social media in the success of your SEO strategy. Here are some of the key reasons why social media should be an essential part of your SEO plans:
- Search in Social Media
Did you know, that it is not only the search engines where people search for keywords but also the search feature on social media websites? Be it Facebook, Twitter, Instagram, or another social search engine, people search for information on their favorite social networks. That’s why brands need to push valuable data on their social media profiles as well. Additionally, there are dedicated search engines such as Google Social Search, Pipl, Buzzsumo, and others to find answers across social search pages. SEO optimization by reputed SEO service companies also includes optimizing search results in social media search results.
- Ranking of social profiles in search engines
As per Statcounter's September 2018 statistics, Google continues to dominate as the market leader with 92.3% search engine market share globally. Social profiles are important because they feature on search engine pages for specific search queries wherein answers can be found in social media posts, descriptions, or other valuable content. Social Media Optimization services by an SEO Company will be invaluable for businesses aiming to push the ranking of their social profiles on leading search pages. Generally, social media optimization involves the regular posting of fresh content, and search engines search the web for fresh content related to search queries to give search users the latest information on the search query.
- Brand consistency in social media, web pages, and other landing pages
Imagine going to a brand store and liking a product. You will wish for the same product quality in the other stores of the same brand. Similarly, the social pages and the official website of a brand need to have consistency in the style and tone of visuals as well as text content presented to your visitors. For businesses, trying something new without brand consistency can mislead the brand perception of their followers. It is not a good idea to add too much casual content on the social page of businesses that is formal in tone on their official website. Connect with your target audience across platforms to build your brand online and in turn, it will positively impact your SEO efforts as well.
- Interlinking of web pages and social media sites for cross-branding
Authentic links of a brand shared on social pages lead to more quality links on the web. SEO services can deliver more effective campaigns by reposting quality links from one social website to another site. Also, placing social sharing buttons with your SEO-enriched articles helps to amplify your content across platforms.
- Increase your reach on social networks
Choose the social networks frequently visited by your target audience. Share more content on those specific social networks than rushing towards building a presence everywhere. Focussing on specific social networks will not only boost your reach but also push the page rankings of those sites on search pages due to higher chances of social profile page engagement. While there are people who can get you fake followers on social media sites, search engines are smart enough to identify those fake followers. Increase your social media reach organically with engaging content that is posted regularly. If search engines find out about the fake following on your social sites, it may affect the search rankings you have been attracting through your social pages.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.