Search engine optimization uses links, content, and shares to help online customers to find you. If an SEO campaign is good it will help the company to rank higher on search engines such as Google, Bing, and Yahoo. The result is when potential customers search for you they can find you easily. With SEO it is easier for the customers to find you. Hence SEO is very essential for the growth of your business. Below are a few points that will support the fact that SEO services are very much essential for your company.
1. People Make 100 Billion Google Searches Each Month
As per statistics, an average of 3.3 billion searches are performed each day on Google which amounts to 100 billion searches each month. Even a little percent of the total view would mean a lot for your business. Most people prefer searching online for whatever they need to be it a new restaurant, a local plumber, a salon, and so on. Hence if you want your company to earn a high ranking and thereby get more customers it is important to have high-quality website content that promises to win customers' trust by offering valued services.
2. SEO Traffic and Sign-ups are (Pretty Much) Free
In the case of a sponsored campaign on social network sites, you need to spend quite a lot of money. However, SEO traffic and sign-up are pretty much free. Though you may require a writer for writing great content and an SEO specialist to optimize your site, the costs are up-front. For a great piece of content, one needs to invest just once and the piece can derive results over a long period. Several SEO companies are providing such services. You can choose the best SEO Company and utilize their services to rank higher. After the site is running smoothly, more informative, useful, and readable content needs to be added so that the traffic will come pouring in. It is always advisable to upload recent and fresh content from time to time as Google and other search engines love fresh content.
3. You Can Become an Authority via Hyper-targeted Content
One of the best ways to attract customers is to create the best content for your industry and to come across as an authority. This will automatically bring in a lot of customers. Great content not only appeals to the readers they will start trusting you and your products too. One of the best ways to have good content and thereby attract customers is by providing advice on how to use the product, good quality videos describing the various techniques, photos and examples of popular products, descriptions of the products, and so on.
4. Increasing Customer Engagement and Relationship Building
Creating content is not just about search engines, one of the main reasons for putting out content is to entice, help and charm their current as well as prospective customers. Another advantage of writing good content is building a community of like-minded people who are also committed to doing the same things. Some of the websites even invite customers to open chat forums where they can also recommend certain ideas which they think the company can implement.
5. It Lasts a Helluva Lot Longer than an Ad Campaign
Ad campaigns are also a good way of exposing your business but they don’t last for long and require a lot of money too. Also, searchers click a natural result 94% of the time and an ad only 6%. Hence it is best to dedicate efforts to SEO than putting all your money towards ad campaigns.
All in all the more visibility the better the business. If you want your business to grow then you have to make sure that there are more clicks and more links. Several other factors should also be taken into consideration and that will help you to be at the top of a search result but the most important one is SEO.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.