In this cutthroat competition for surviving in the business world, SEO has become more of a necessity than an option. Search engine optimization has become a detailed process in making your company’s website rank higher in the popular search engines. But, it is important to understand how SEO works and its difference from PPC and why it is so important for your business.
SEO vs PPC – the main difference
There is only one basic difference between PPC and SEO. PPC is pay-per-click where you actually pay to get your website’s link appear on the search engine. SEO has more organic search traffic and it is based on the keywords that people search in the search engine that matches with the keywords in your website. For PPC, you will be paying Google or any other search engine for each click on your website link. But the case is not same in case of SEO.
What exactly is SEO? SEO services are very essential to make your business successful. Nowadays, most people check a company’s website before deciding whether to buy products or services of that brand. The main work of an SEO company is to optimize backend codes for websites and then write descriptions, tags and headlines for the websites that will match the keywords that potential customers or users will search for in the search engines. The more keywords or phrases that will match with the website, the better chances of the website to be ranked higher in the search engine and this will increase the chance of customers to enter that website to find more details about the product or service they are looking for.
What is company name ranking?
Most of the potential customers on the internet do not look for a specific company while searching in the search engine. They put in few keywords of the product or service they want and accordingly the search engine pops up the result of the websites that provide such items. So, it is not like people are searching for any company or your company specifically. They want to buy a certain product and if the keywords of that product matches with the keywords of any Company, their website will come up at the top of the search list.
Is it enough to stuff lots of keywords?
Since SEO is all about keywords, many people think that it is important to stuff as many keywords as possible in their website. Websites or pages that have too many simply stuffed keywords will probably be at the end of the search list in Google or other popular search engines. In fact, usage of the keywords has to be adjusted with the overall content of the website. So, to get good SEO results you much ensure that the keywords should blend in well so that it looks natural and not just random keywords everywhere. The efficient SEO company in India prefers only a well-researched content with useful information where relevant keywords will be aptly placed.
Is it okay to SEO a website only once?
People spend thousands to keep their website at the top of the search engine. If you spend to SEO your website once, there will be an improvement in the rank for a limited period of time. To make it consistent, you need to have a good content creation strategy and this can be done by a professional SEO company.
SEO is a constant process and every business needs it to survive in this competitive market. With online sales becoming more and more popular than offline sales, the need for SEO services has become a necessity these days. Ignoring it would have a serious impact on your business. So, think carefully and think wise!
I am a technology expert having 10+ years of experience in IT, Online Marketing and Application Development. Being Co-Founder & CEO at Aarav Infotech India Pvt. Ltd., invests time in Research and Development to fine tune our processes while encouraging my team to embrace innovative ideas for delivering cost-effective output for our clients. My hobby is to share the ideas and thought with effective blogging.