In this cutthroat competition for surviving in the business world, SEO has become more of a necessity than an option. Search engine optimization has become a detailed process in making your company’s website rank higher in popular search engines. But, it is important to understand how SEO works and its difference from PPC and why it is so important for your business.
SEO vs PPC –
The main difference There is only one basic difference between PPC and SEO. PPC stands for pay-per-click where you pay to get your website’s link to appear on the search engine. SEO has more organic search traffic and it is based on the keywords that people search in the search engine that matches the keywords in your website. For PPC, you will be paying Google or any other search engine for each click on your website link. But the case is not the same in the case of SEO.
What exactly is SEO?
SEO services are very essential to make your business successful. Nowadays, most people check a company’s website before deciding whether to buy products or services of that brand. The main work of an SEO company is to optimize backend codes for websites and then write descriptions, tags, and headlines for the websites that will match the keywords that potential customers or users will search for in the search engines. The more keywords or phrases that will match with the website, the better chances of the website being ranked higher in the search engine and this will increase the chance of customers to enter that website to find more details about the product or service they are looking for.
What is company name ranking?
Most potential customers on the internet do not look for a specific company while searching in the search engine. They put in a few keywords of the product or service they want and accordingly the search engine pops up the result of the websites that provide such items. So, it is not like people are searching for any company or your company specifically. They want to buy a certain product and if the keywords of that product match with the keywords of any Company, their website will come up at the top of the search list.
Is it enough to stuff lots of keywords?
Since SEO is all about keywords, many people think that it is important to stuff as many keywords as possible on their website. Websites or pages that have too many simply stuffed keywords will probably be at the end of the search list in Google or other popular search engines. The usage of the keywords has to be adjusted with the overall content of the website. So, to get good SEO results you must ensure that the keywords should blend in well so that it looks natural and not just random keywords everywhere. The efficient SEO company in India prefers only well-researched content with useful information where relevant keywords will be aptly placed.
Is it okay to do SEO on a website only once?
People spend thousands to keep their websites at the top of the search engine. If you spend on SEO for your website once, there will be an improvement in the rank for a limited period. To make it consistent, you need to have a good content creation strategy and this can be done by a professional SEO company. SEO is a constant process and every business needs it to survive in this competitive market. With online sales becoming more and more popular than offline sales, the need for SEO services has become a necessity these days. Ignoring it would have a serious impact on your business. So, think carefully and think wisely!
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.