Do you feel that you have complete control over your brand? Think again. You may own your brand’s website and social media pages, but there’s more to your brand than these assets. Just search for your brand and your competitor’s brand online. If you have not been using the services of reputation management services by ORM experts, you may come across a different reality.
For you, your brand may have a distinct brand image but search engines will paint a different image of your brand. For search engines to portray your brand correctly, you need ORM services.
Below are 5 critical reasons why you need to maintain your online reputation:
1. Brand Image
To build a brand image online, you may create a website. Occasionally, you may update your social media pages. But there are more avenues that you need to explore for online brand building.
For example, if you are a youth brand, you need to be present on platforms such as Snapchat and Instagram where your target audience hangs out regularly. In case, you are a B2B brand, you should be present in relevant online business listings.
Find out what your customers think about your brand. Be an active social listener. Read every post on your social media page and respond proactively to customers. Your customer posts can be positive or negative. Imagine what will happen if a maximum of your posts speaks about negative things related to your company?
Also, have you thought about the feedback on review websites and consumer complaint websites? All these customer reactions create your online brand image. Reputation management experts monitor and manage these customer reactions correctly to ensure that your overall brand image and reputation look good.
2. Customer Support
These days many angry tech-savvy customers express their concerns about brands by tagging the brand or posting their comments on the brand’s social media pages. Customers are aware of the impact a negative review can have on the brand.
What happens when you ignore customer comments? As Benjamin Franklin rightly said, “It takes many good deeds to build a good reputation, and only one bad deed to lose it.” If you do not take care of customer concerns on time, any comment can flare up and turn into a chain of complaints by other customers who face similar issues. The best thing to avoid such incidents will be to respond immediately to those customers.
Online reputation management services own the responsibility of managing customer complaints online by escalating the matter to the concerned back-end teams. Your responsibility will be to pay attention to customer issues related to your products and services and accordingly, improve your offerings.
Also, on the bright side, if your brand responds to customer complaints promptly, people will consider your brand to be customer-friendly.
3. Increase sales
It is no new information that people search for customer reviews on Google and other search engines before they decide to purchase a product or a service. With ORM services, you can create balanced reviews on review websites.
Reputation management involves finding all the reviews of your products/services online and finding solutions to create a positive image of your brand on the web. This way, potential customers are more likely to pick your brand for purchase after discovering good things about your brand.
Sufficient brand information such as a business address, customer support number, official website address, etc. should be easily available to online users through search engines. To get it right, ORM experts update your business details in search engine business pages. This step enables users to quickly contact your business and helps you build brand authority.
4. Business connections
As an ambitious business, you may come across people at trade fairs or networking events who can bring in meaningful partnerships for your growth. If those people want to learn more about your company, they will not just look at your website but also search for information about your business online.
The important thing to note here is that you may even miss out on potential business partnership opportunities if you haven’t maintained a good online reputation online. On the other hand, if your online presence is strong enough, your business can scale new heights with the capabilities offered by potential partners.
As part of reputation management services, ORM experts perform extensive research of your brand’s online presence. This research leads to a huge amount of valuable data about your brand. The data insights can give answers to questions such as -
- How your customer interacts with your brand?
- What are the improvement areas that can boost your reputation online?
- Where are your customers engaging the most with your brand?
You can utilize these insights to enhance your user experience, customer service and target your online leads accurately.
By now you would have understood the importance of online reputation management for your business. If you need support with reputation management, you can check out the ORM services provided by AaravInfotech, a trusted digital marketing agency.
Talk to the ORM expert at Aarav Infotech, call 9699594142.
Are you aware of your product aspects that are popular in online forums? How do you plan to manage negative publicity in online spaces that impact your brand image?
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.