Do you feel that you have complete control over your brand? Think again. You may own your brand’s website and social media pages, but there’s more to your brand than these assets. Just search for your brand and your competitor’s brand online. If you have not been using the services of reputation management services by ORM experts, you may come across a different reality.
For you, your brand may have a distinct brand image but search engines will paint a different image of your brand. For search engines to portray your brand correctly, you need ORM services.
Below are 5 critical reasons why you need to maintain your online reputation:
1. Brand Image
To build a brand image online, you
may create a website. Occasionally, you may update your social media pages. But
there are more avenues that you need to explore for online brand building.
For example, if you are a youth
brand, you need to be present on platforms such as Snapchat and Instagram where
your target audience hangout regularly. In case, you are a B2B brand, you
should be present in relevant online business listings.
Find out what your customers think
about your brand. Be an active social listener. Read every post on your social
media page and respond proactively to customers. Your customer posts can be
positive or negative. Imagine if a maximum of your posts speaks about negative
things related to your company.
Also, have you thought about the feedback on review websites and consumer complaint websites. All these customer reactions create your online brand image. Reputation management experts monitor and manage these customer reactions correctly to ensure that your overall brand image and reputation looks good.
2. Customer Support
These days many angry tech-savvy
customers express their concerns about brands by tagging the brand or posting
their comments on the brand’s social media pages. Customers are aware of the
impact a negative review can have on the brand.
What happens when you ignore
customer comments? As Benjamin Franklin rightly said, “It takes many good deeds
to build a good reputation, and only one bad deed to lose it.” If you do not
take care of customer concerns on time, any comment can flare up and turn into
a chain of complaints by other customers who face similar issues. The best
thing to avoid such incidents will be to respond immediately to those
Online reputation management
services own the responsibility of managing customer complaints online by escalating
the matter to the concerned back-end teams. Your responsibility will be to pay
attention to customer issues related to your products and services and
accordingly, improve your offerings.
Also, on the bright side, if your
brand responds to customer complaints promptly, people will consider your brand
to be customer-friendly.
3 . Increase sales
It is no new information that
people search for customer reviews on Google and other search engines before
they decide to purchase a product or a service. With ORM
services, you can create balanced reviews on review websites.
Reputation management involves
finding all the reviews of your products/services online and finding solutions
to create a positive image of your brand on the web. This way, potential
customers are more likely to pick your brand for purchase after discovering
good things about your brand.
Sufficient brand information such
as a business address, customer support number, official website address etc.
should be easily available to online users through search engines. To get it
right, ORM experts update your business details in search engine business
pages. This step enables users to quickly contact your business and helps you
build brand authority.
4 . Business connections
As an ambitious business, you may
come across people at trade fairs or networking events who can bring in
meaningful partnerships for your growth. If those people want to learn more
about your company, they will not just look at your website but also search for
information about your business online.
The important thing to note here is
that you may even miss out on potential business partnership opportunities if
you haven’t maintained a good online reputation online. On the other hand, if
your online presence is strong enough, your business can scale new heights with
the capabilities offered by potential partners.
5 . Insights
As part of reputation
management services, ORM experts perform extensive research of your
brand’s online presence. This research leads to a huge amount of valuable data
about your brand. The data insights can give answers to questions such as –
customer interacts with your brand?
the improvement areas that can boost your reputation online?
your customer’s engaging the most with your brand?
You can utilise these insights to
enhance your user experience, customer service and target your online leads
By now you would have understood
the importance of online reputation management for your business. If you need
support with reputation management, you can check out the ORM services provided
by AaravInfotech, a trusted
digital marketing agency.
Talk to the ORM expert at Aarav
Infotech, call 9699594142.
aware of your product aspects that are popular in online forums? How do you
plan to manage negative publicity in online spaces that impact your brand
I am a technology expert having 10+ years of experience in IT, Online Marketing and Application Development. Being Co-Founder & CEO at Aarav Infotech India Pvt. Ltd., invests time in Research and Development to fine tune our processes while encouraging my team to embrace innovative ideas for delivering cost-effective output for our clients. My hobby is to share the ideas and thought with effective blogging.