If you are a small business owner and are not using SEO services, you are leaving big money on the table. With over 60% of consumers searching for products and services online today, and the number is only going to increase with easy passing day, you simply can’t ignore this handy solution to expand your custom size.
Here are 4 key benefits of SEO for small businesses:
1: Create a website that is loved both by users and the search engines Create a clean, crisp, and well-structured website that provides a seamless user experience. With easy navigation, users are bound to stay longer on your website and increase page views. Content-centric websites such as blogs and sales pages will keep your users engaged and motivate them to buy from you. Plus, a clean website is loved by search engines and they’ll rank your website higher, thereby increasing your visitors.
2: Improve your Return on Investment With SEO, your page rank will improve in the search engines. This will bring you more organic visitors- REAL people who are interested in what you have to offer. This will improve your click-through rate and boost your revenue, thus giving you an increased return on investment.
3: Enjoy Higher Conversions Search engine-optimized websites are crisp. They take the least loading time, are easy to navigate, and are gadget-friendly. They can give you a seamless viewing experience on all digital gadgets including tablets, smartphones, and more. As such, the viewer enjoys viewing your website and is likely to spend more time on your website and even become a paying customer for a long, long time to come.
4: Create a Brand Image Today, branding remains the most vital aspect of marketing. If you can create and fortify your brand image, people are willing to pay top dollar for your products or services. With higher search engine rankings, you’ll be able to create a brand image in the minds of your visitors.
People trust brands more and therefore if you are a small business, you must create your brand image, whether locally or across geographical boundaries. Unlike other media, you should not invest millions in advertising...It would just take a few thousand to create a brand image with affordable SEO services. In these days of stiff competition, you simply cannot have a static website. You must create awareness about your web presence and that’s precisely what SEO will do for you.
Unless you make your web presence felt with higher search engines, having a web page will make no sense at all... Just imagine, that you are one among the few million businesses doing the same business as you...How do you expect the customers to find you? Don’t get lost like a needle in the haystack. If you invest pennies in SEO today, you will reap pounds tomorrow. Such is the power of SEO!
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.