SEO is a very vast topic and it needs to be studied properly and applied effectively to get the desired results. There are a lot of DOs and DON’Ts of SEO floating around the internet. In this blog, we have found and organized some (to be specific 101 numbers) of the most useful and top SEO tips that will be super helpful for improving your site’s SEO score dramatically as well as ranking it higher on the SERPs. Keep reading the blog, and do not forget to mention the tips in the comment that you found to be most useful.
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- Research keywords before optimizing for them.
You need to perform in-depth research for the keywords that suit your business best. As keywords are the principal considering factors to rank your site on. If they are chosen poorly you will get lesser traffic and lesser conversion as well. So, it is really important to choose the right and best keyword by putting in more effort and time.
2. Target keywords with commercial intent.
If you are an eCommerce store then use keywords with commercial intent meaning you will get visitors who are ready to spend their money rather than those who are just searching for information. This will bear a greater conversion rate.
3. Use Pay Per Click (PPC) in addition to SEO
This is not for everyone, if you can afford both of them then go for it. PPC is a bit costly though, but it can bring visitors to your site for any keyword you wish. This will act as a catalyst for boosting the website rank faster. Check out some of the most loved and preferred packages of SEO services and PPC on our website.
4. Have direct links from your homepage to your most important pages.
This is a great on-page SEO strategy. This will not only pass the authority of the homepage to your other important pages but also improve the ranking of the same pages.
5. Optimize your website for mobile users.
If you are optimizing your website for mobile users then you are covering a larger market as well as the chances of page visits and conversion increase accordingly. Also, the search engines give more importance to responsive websites, hence benefiting SEO.
6. Link out to relevant websites and blogs.
Website owners notice if you link to their website. If you provide a link to their website then there is a greater chance that they will also link back to your site (If your site is good enough).
7. Make your site mobile-friendly
Check if your site is mobile-friendly or not by using the Google webmaster tool. If not then take the necessary steps to make it mobile-friendly. A mobile-friendly site will provide a better user experience and hence a better SEO score.
8. Register your site on Google.
After successful registration with the Google search console, you will have benefits like; the ability to submit sitemaps and individual URLs. Along with this you can do URL inspection and view detailed crawl, index, and serving information about your webpages.
9. Guest blogging by an expert.
Doing this will ensure your users will get appropriate and useful information. After that, the search engine will reward your site accordingly.
10. Include a keyword in your domain.
It is always a great idea to include the keyword in your domain name. It will make the user and the search engine determine the area you are dealing with. It helps to rank your website higher for that specific keyword.
11. Pick a Short Domain
When choosing a domain name make sure it is short and easy to read as well as remember. In general, make it within 15 characters or less.
12. Use keywords in permalinks of your site.
This will be really helpful as Google gives significant consideration to this. The same link can also be used as the anchor text, even if you have the opportunity to create one.
13. Keep a URL address brief, descriptive and relevant.
By doing so the URL address will be understandable and readable. From an SEO standpoint, it helps immensely.
14. Avoid errors in HTML.
Watch out for the HTML code and see if there are any errors. Correct the major errors as soon as possible and make a check with W3C validation.
15. Identify the practices of the top-ranked sites.
Keep an eye on your competitors and the top-ranked websites. Pinpoint the practices that they are using and customize your own site according to that.
16. Create an XML Sitemap.
This helps search engines to distinguish as well as quickly register your pages.
17. Optimize for Multiple Locations
In the case of multiple locations add the name, address, and phone number (NAP) of each location and profile. This optimization will help immensely in SEO.
18. Use CSS instead of images.
Whenever you have the option to use CSS instead of the images, then go for it. For example, you can use CSS to create a monochrome area on the page or in the case of the button. The benefits of using CSS include faster loading and a better user experience.
19. Start a blog on the site.
Create a high-quality informative blog that will genuinely help the users. Google ranks the sites high which provide high-value and reliable information.
20. Reduce the size of the image.
Larger image sizes can reduce your site speed, so beforehand uploading the images reduce their sizes. The ideal size of the image should not exceed 100KB.
21. Add social media buttons to the site
Social media plays a vital role in the process of SEO. Your social media strategy should be a part of your SEO or it should run alongside your SEO strategy. Include the various social media buttons on the site making it easier for the user to navigate and share.
22. Register your site to directories
Registering your site to directories like DMOZ or Yahoo directories will help you in the long run.
23. Get involved in reliable forums
Engage in reliable forums on your niche and direct the users to your site. This will not only earn the trust but also acquire more traffic and backlinks to your site.
24. Ask bloggers or professionals to share your content
If you create good content then people will definitely share it. Sometimes your content becomes invisible to the public eye, so you need to politely ask other bloggers to share your content if they find it helpful.
25. Name the image with keywords
It is a good practice to put the page’s target keyword phrase or variations of it both in the file names and in the image alt tags. As a result of this, your image will appear under the ‘Images’ section of Google search, hence increasing site visibility.
26.Use Video & Optimize It
Video content is now seeing a whopping demand, so include them as much as possible. There are a lot of options and video formats available ranging from phone recording videos to animation to hand-drawn videos.
27. One H1 Tag Per Page
This is important to properly format your pages and include not more than one H1 tag inside your pages. However, you can use multiple H2 and H3 tags.
28. Add Image Alt Attributes Before Posting
Adding the image's Alt attributes gives one extra point to SEO. Additionally, optimize the image Alt with the keyword.
29. Create stats/charts/graphs/infographics
Including the above content on your site will provide greater value to the visitors, resulting in more shares and backlinks.
30. Long-tail keywords are a great source of traffic
You can rank quicker using long-tail keywords with cheaper prices. More than 40% of the searches comprise four or more keywords. It is a huge opportunity to rank your keywords and site as well. With our SEO services rank your site higher both on the long tail and normal keywords.
31. Use a simple, clear URL structure
This will be easier for people to guess and understand the topic of the page by looking at the URL.
32. Regularly backup your website
Ignoring this may result in data loss and a drop in ranking. This is because the search engines remove the sites quickly that won’t load from their results.
33. Use Google’s AMP to make mobile web pages load faster.
The faster loading speed will provide benefits in the SEO process.
34. Avoid keyword stuffing
It is more likely that you will be penalized than rewarded for repeated and excessive use of keyword phrases on your website.
35. Build backlinks to every page of your website that you want to rank.
Along with the homepage, you also need to build backlinks for the inner pages to rank for specific keywords.
36. Optimize for Geographic Regions & User Locations
In case you have brick-and-mortar stores, then use the ‘distance and store visit’ report provided by Google ads to analyze and optimize what user locations and geographic regions are resulting in more purchases from your store.
37. Use hyphens (-) instead of underscores (_) in URLs
In case the permalink includes more than one word, then to separate the words use hyphens (-) rather than underscores (_).
38. Add Photos to Your Local Pages
Adding photos of your business, people and interior make your business more appealing and reliable to the customers. Check out our local SEO services which help to increase your ranking and authority.
39. Optimize for “near me” Searches
There is a rise in normal search and voice search queries for location. So including phrases like “near me” in your content and ad strategy will be advantageous.
40. Avoid pop-ups in the mobile version.
Mobile users experience difficulties in closing the pop-ups on the small screen. As a result, this may drive the user off your site.
41. More content equals more rankings, more visitors, and more sales.
If your pages are filled with quality content in greater quantity then visitors will love as well as trust your site more. As a result of this, the Search engines will reward you accordingly.
42. Write press releases to share news and opinions.
Press releases will help you gather more links from other sites as they are the raw sources of information for many websites.
43. Write Conversationally
Writing in a conversational tone will engage the users more and it will become easier to rank for voice search queries.
44. Create quality content.
It is better to have a few pages on your website with better quality content than many pages with low-quality content. Quality over quantity is a mantra for better SEO.
45. Give value to the metadata.
Metadata encourages the users to take action. Use this space effectively to attract more users to your site.
46. Limit the meta description.
Limit the length of your meta description to 160 characters. This helps to optimize its appearance in search engine results. Also, include the keyword, other important information, and CTA in the meta description.
47. The Meta title should not exceed the limits.
Write the meta title within the limit, this way the users will get a comprehensive understanding of what the page is about. Otherwise exceeding the word limit will cut out text on the SERP hence causing improper understanding.
48. Different metadata for different pages.
As all of your webpages are not the same, so use different metadata (title and description) that helps the users understand what the page is about.
49. Use a Referral
Referral traffic gives better SEO benefits. When someone visits your website from another website or social media, Google considers these links and social signals as positive ranking factors, hence benefiting in the SEO process.
50. Use Canonical Tags for Similar Products
In case you have products with very close names and descriptions, then instead of redirecting them use the canonical tag.
51. Sign up for Ahrefs
With this, you will gain access to very extensive backlink data of yours along with your competitor’s website.
52. Add Breadcrumbs
By doing so the site’s SEO, as well as user experience, will improve.
53. Create videos
This is another great way to lower the bounce rate as well as to make the website more interesting for the users.
54. Adapt to algorithm updates
Be agile with your SEO strategy and cope with the algorithm updates/changes.
55. Update the contact information.
The pages with detailed contact information are preferable to the search engines. So keep your website updated with the contact info.
56. Google prefers registered sites.
The sites which are registered and possess increased security are provided a boost by Google. Using an SSL certificate can help your SEO process.
57. Check for broken links.
Use the Search Central( formerly Google webmaster)tool to identify the broken links and correct them as soon as possible.
58. Prefer small titles
It is better to use smaller titles with an average of 6-8 words in them.
59. Start your article with exciting intros
Make your intros interesting to hook readers for the rest of the content. Also, include the keyword within the first 100-150 words, it helps the search engine to understand what the article is about.
60. Place the keywords at the beginning of the title.
Use it at the beginning for example:
SEO: Rank your site high in search engines
61. Frequently update the content.
By doing so, the returning visitors will find the site more interesting.
62. Write long-quality content.
Alongside this, the quality of the content makes it a bit longer. Take a topic and explain it vividly to the readers. Provide value to the reader and the search engine will reward you accordingly. Opt for our SEO services and get quality content along with a higher ranking.
63. Use numbered lists.
Simple paragraph looks boring and by including bulleted or numbered lists, the reading becomes more enjoyable and there is a higher chance that the reader will continue reading the content till the end.
64. Don’t excessively repeat keywords.
Google may consider your content as spam if you excessively use the keyword. Use the keyword in moderation with a keyword density of 1-2%.
65. Leave your comments on relevant websites and blogs.
This will create better relationships and connections with both the readers and the owner of the website.
66. Collect More Reviews
Implement various tactics and try to increase the reviews of your local business. Many customers give priority to review before making a purchase from local businesses. Leverage your local business with our local SEO services in India.
67. When Using Images, Try to Get the Vector Format Image File
Vector format image files scale better and provides better image quality on multiple devices. In case there is an issue with the page speed then switch it up to WebP files.
68. Add your address and phone number to every page of your website
This step helps to build trust and improves the ranking of your targeting keyword that contains your town/city name.
69. Adopt a flat website architecture
Build the website in a way that users can access any page within 3 clicks.
70.Use rich snippets
Using rich snippets will give additional data about your site to the search engines as well as the chances of your site appearing on SERP increases.
71. Keep up-to-date with SEO news and trends.
Gather the latest knowledge related to SEO from sites like Search Engine Watch, Search Engine Land, and Moz. Also, check out our blogs for more informative content on SEO-related topics.
72. Use link bait to tease visitors into finding out more &
Trap the visitors into clicking through to the next page and use it to gain more backlinks.
73. News + BERT = Top Stories Carousels
Google BERT added a ‘top news carousel’ for the news publishers. You can take advantage of this. To appear in these results; publish legitimate and reliable news content, have AMP pages and submit your site to Google news.
74. Remove unnecessary outbound links
Limit your linking to only those sites, where you think your visitors and target audience will be present.
75. Create FAQ Pages
The FAQ pages are a win-win for readers and your search ranking (both normal and voice search). Try to include the keywords (especially long tail keywords) in the FAQs.
76. Include social sharing buttons on your website
Create shareable content and make it easier for the users to share using social sharing buttons.
77. Use social websites to promote other people’s content as well as your own.
It is usual to promote your own content on social media, but if you share other people’s content then they will notice this. Chances are they will share your content too.
78. Phone people to develop online relationships.
It is easier for people to ignore or forget your emails, but they cannot miss the phone calls. Develop relationships with people using the phone numbers present on their website.
79. Set up a useful 404 error page.
404 error pages are annoying and many people leave your site after encountering them. So set up a beautiful 404 error page using interesting graphics and text to hook the users to your site.
80. Personalize the User Experience.
Make different content for the new and returning visitors.
81. Create Custom Dashboards.
By creating custom dashboards using Google Analytics, you can get things done quicker in an organized manner and save a lot of time.
82. Refer to your brand over the title.
Whenever there is an opportunity to refer to your brand in the title, use it straight away. For example:
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83. Use keywords that indicate the place
Use keywords that are designed for a particular place. There is a greater chance that your keyword will appear in the search results.
84. Avoid the redundant categories
If there are redundant categories in your posts, then search engines will consider these as spam. Entitling one or two categories to a post is enough.
85. Create a Google+ page for your site
It will build trust with Google as there is a verification process involved in this. In the meantime ask your visitors to leave positive comments there.
86. Display all communication channels
This way the visitors will be in your touch and they can communicate with you even when they leave the website.
87. Frequent posts on social accounts
Post frequently and keep the users informed and entertained. This will lead to better connection and engagement.
88. Insert the link to your website on Social media
This will increase engagement and brand awareness. Include important links to your website whenever and wherever possible.
89. Use keywords in social media
Include the keywords appropriately on social media. Do not do keyword stuffing and utilize them in moderation.
90. Target the platform where the audience interested
Give more time to those social media apps where most of your target audience are actively present. Do not create only one piece of content and share that everywhere, rather create content according to the need and demands of different apps. With this strategy, you will witness better results.
91. Share the content of other sites that you appreciate and it is very likely they will share Yours.
This will increase your connection and brand exposure.
92. Answer the questions of the guests.
Increase the engagement with your guest by answering their questions in the comments or by asking them interesting questions.
93. Get involved in various groups
Join and get involved in various social groups related to your topic and participate in the discussions to increase your visibility and reputation.
94. Give attention to the links of other sites
Whenever you give links to other websites, check if the sites possess good authority and provide reliable information. This way search engines will rank your content accordingly.
95. Keep your site loading time at 2-3 seconds for the users
Using the Core Web Vitals report find where the page speed issues lie and solve them as soon as possible. This is very critical as nearly 57% of people leave a page that takes longer than 3 seconds to load.
96. Confirm your pages are indexed
Make sure that your pages are indexed with ‘site: domain’ search. Also, check if there is any double indexing as this may lead to duplicate content.
Leave your comments on relevant websites and blogs
97. Use a CDN (Content Delivery Network)
Use a CDN to host your images, this will help to decrease the load time.
98. The longer the user stays on the site, the better
Increase your site’s Dwell time with the use of beautiful graphics and engaging content. As dwell time is an important factor for SEO, try to maximize the time using various techniques.
99. Create appropriate content
Great content gets more shares. Make content that will genuinely help the visitors and earn their likes. This way the post sharing will boost the SEO ranking. With our SEO services, you get high-quality content that helps to rank your website higher.
100. Choose the .png format pictures.
This way the image size will be a bit larger but the quality and colors will be high.
101. Perform site audit
In case your site is not performing well then contact the experts like us and a get good website audit.
Did you find these tips helpful? If you have any additions to this list then write them down in the comments section.
We at Aarav infotech provide a whole range of SEO services, starting from eCommerce SEO to Local SEO services. We also provide one of the best SEO services in India.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.