In today’s times, the web marketing scene is filled with hundreds of Internet marketers claiming to be the best SEO firm on this planet. Among them, there are many providers of SEO consultancy services who give big claims which are, however, backed with very less substance. In this scenario, it does become a tad difficult for a business layman to choose the right SEO Company for improving his business website.
Choosing the Right SEO Company- What it entails? The main point here is to understand how an SEO firm should be analyzed so that the right choice is made. A series of questions to be asked about them, the answers of which will form the basis of your analysis are listed below:
What is their experience: They should have sufficient experience in tackling issues such as crawl/indexation issues, inbound linking, analysis of websites, technical problems, and possible occurrence of roadblocks.
What is their ranking on search engines: The SEO consulting services should feature in the top 5 of Google rankings and should have positive reviews from viewers. Otherwise, how can they possibly improve your rankings?
What ranking have they achieved for their other clients: Checking the rankings attained by their other clients will determine how effective their work is.
What is their linking strategy: What is the percentage of importance placed by them on performing detailed analysis and working towards improving the linking structure of your website has to be seen.
What is their cancellation policy: The terms and conditions normally laid down in their contract have to be understood. This will help to know what will be the after-effects in case you cancel your business relationship with them.
What do their references state: Getting positive feedback from their clients will enable you to judge on their method of working as you will be getting into a long-term business relationship with them. How open is their line of communication will be an important aspect to be noted in this regard.
What is their system of reporting: The emphasis here should be on the provision of detailed reports on the performance of your website. Proof of their good work is much better than verbal assurances.
Do they update themselves: It has to be evaluated whether the SEO Company you have shortlisted keeps itself updated on the latest developments in the online marketing field. If they feel that they know all then they will not evolve.
What is their pricing policy: They should provide their services at a reasonable cost. A comparison between the services offered by them viz-a-viz the cost for the same has to be seen.
What is their Customer Care Policy: The SEO consultant in India should be available to solve your queries promptly. This indicates their reliability.
All in all, a good SEO agency in India is necessary if your online business has to grow. Research on several agencies present in this field has to be done. If the SEO optimization of your website has to come close to the best then quality matters the most. An SEO consultant in India with an established track record and transparent and honest dealings is likely to prove more beneficial to your business than any other.
Written by: Mahendra Raulo
Mahendra Raulo, is the Managing Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company, Experienced in Marketing & Sales with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Strategic Planning, International Business, Business Development, and Customer Relationship Management.