What is Website Maintenance and Why is it so Important?


            Your website is responsible for your brand image. It is a place where you showcase your products and services. Most importantly the reviews and feedbacks of your customers are there as well. Building a website is only half the work. Regular maintenance of the website for the smooth running of your business online is the other half of it. The digital world keeps changing and with it, your website should change as well. Website maintenance updates your website for the best performance. It is advisable to hire professionals for this task as this needs expertise. One such company with a dedicated website maintenance team is Aarav Infotech.

The Importance of Website Maintenance

  • Improved Security: Hackers always search for security gaps and vulnerabilities in your website. Regular maintenance can save your website from them with security updates and new software. Stronger passwords with trustworthy password managers are put in so that there is no threat to your website. If you use Content Management System (CMS) like Drupal, WordPress, or PHP, installing the new security updates and software is necessary.

  • Updated Content: Outdated content on your website can chase your customers away. By updating content the keywords can be rechecked. Better content can generate more leads and eventually a better conversion rate. The news section of your website can be updated with new events or promotions or awards for your company. This will give the impression that you are active. Google gives good ranks to websites that are updated regularly. This increases the visibility of your website when users search with relevant keywords.

  • Better User Experience: The visitors to your website should be happy with the experience they get from your website. There should not be broken links, grammatical errors, or delays in loading speed. They should be able to navigate smoothly through the website. Website maintenance can enhance the user experience of your website.

  • Technological Compatibility: Your website should be compatible with the kinds of technological devices that your users use. It should be mobile-friendly. The website must adapt to the new technological changes as per need.

  • Data Backup: Website maintenance has data backup as an important component of the process. Every time your website is maintained by professionals they keep a backup of all the files, plugins, images, and content on your website so that if your website crashes it can be restored.

  • Reduced Loss: If your website crashes for some reason then the whole process of website development will be useless. Another website has to be developed from scratch which will need an expert and money. So there is double expenditure to do the same task twice just for a bug or glitch. More importantly, the downtime of your website will cost more to you more as you will lose your online presence for some time. As a result, you will lose connection with your valuable clients. Website maintenance can put a full stop to such unnecessary spending.

  • Better Strategies with Better Information: With website maintenance, you can get the performance report of your website. You will be able to know about your users and their needs. Accordingly, you can strategize your sales plans and observe how your campaigns are going.


            Do you have questions regarding website maintenance? Come visit the website of Aarav Infotech. The link to the website is You can call us at +911 (022) 2859 4142 or +911 (022) 2850 9920. Mail us at

Key Takeaways

  • New security updates and software installation bridge the security gaps and vulnerabilities of your website.
  • Website maintenance updates your content which can give your website a good rank.
  • The user experience of your website gets better with website maintenance which can attract more visitors and retain the old ones.
  • With website maintenance, you can make your website technologically compatible.
  • If a professional website maintenance company is assigned by you they will keep a backup of all the valuable information on your website which can save you a lot of time and money if your website crashes.
  • As website maintenance secures your website it won’t crash and you won’t face any downtime. With website maintenance, there is a backup of your website that can be accessed at any time.
  • You get the performance report of your website which can help you plan your business campaigns in a better way.



Mahendra Raulo

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