SEO Case study : Vinzino

The League of ordinary people with extra-ordinary skills

Situation
Vinzino.com specialized in wider range of Ethnic Wear. When the website was first launched, there was no internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many "ethnic wear" websites which had natural search and paid search results. Vinzino.com lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The Strategy
The strategy that was implemented for Vinzino was to do a complete “themed” optimization of their web site. Our web developers implemented additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, we would re-write the content on those pages. After these steps were complete, wrote all META tags and other proprietary parts of the methodology.
The Results
With a focused theme, a new SEO- and user-friendly site and keyword-optimized content, Aarav Infotech has built a strong and lasting online presence for Vinzino. We noticed increase in sales over a one-year period. After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period.
Keyword Rankings
Google.co.in

Google.co.in

KeywordsGoogle.co.in Position
Rajneeti Style Kurta1st Page
Semi Indo-Western Sherwani1st Page
kurta pajama with waistcoat for men1st Page
short kurta with waistcoat1st Page
waistcoat for kurta pajama1st Page
vinzino kurta1st Page
waistcoat with kurta pajama1st Page
white kurta with blue waistcoat1st Page
party wear shirts perfect1st Page
white kurta pajama with blue jacket1st Page
Some words from our Client

“SEO is not an easy job and that means only the best should be doing the work. Aarav Infotech can be trusted for all your SEO needs”

Amit
Vinzino

Results

1,845%

increase in organic search

425%

increase in total traffic

100%

increase in Social search

Best Result

100%

Goal completion

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