SituationVinzino.com specialized in wider range of Ethnic Wear. When the website was first launched, there was no internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many "ethnic wear" websites which had natural search and paid search results. Vinzino.com lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The StrategyThe strategy that was implemented for Vinzino was to do a complete “themed” optimization of their web site. Our web developers implemented additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, we would re-write the content on those pages. After these steps were complete, wrote all META tags and other proprietary parts of the methodology.
The ResultsWith a focused theme, a new SEO- and user-friendly site and keyword-optimized content, Aarav Infotech has built a strong and lasting online presence for Vinzino. We noticed increase in sales over a one-year period. After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period.
|Rajneeti Style Kurta||1st Page|
|Semi Indo-Western Sherwani||1st Page|
|kurta pajama with waistcoat for men||1st Page|
|short kurta with waistcoat||1st Page|
|waistcoat for kurta pajama||1st Page|
|vinzino kurta||1st Page|
|waistcoat with kurta pajama||1st Page|
|white kurta with blue waistcoat||1st Page|
|party wear shirts perfect||1st Page|
|white kurta pajama with blue jacket||1st Page|
Some words from our Client
increase in organic search
increase in total traffic
increase in Social search