SEO Case study : Ruby Print

The League of ordinary people with extra-ordinary skills

Situation
Rubyprint.in specialized in wider range of printing services in mumbai. When thewebsite was first launched, there was no internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many "printing service" websites which had natural search and paid search results. Rubyprint.in lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The Strategy
Once an optimization strategy was devised and implemented for each of the pages, we quickly moved onto adding keyword-rich content at the proper density levels to each of the pages & category. This was supported by a link popularity campaign to increase the number of links coming into the home page and important category pages.
The Results
After just 6 months, the site ranked on the first page of Google for all of the keywords they deemed most important: Headrest printing services, diary printing online, affordable flyer printing etc. They have also achieved many top rankings in new categories, such as headrest printing, diary printing, flyer printing etc. The client is very happy with the results. They have seen a boost in traffic to the site as well as sales. Rubyprint.in is now moving forward with more optimization and a link popularity campaign so that they can improve their rankings even further.After performing a set of one-time technical corrections, content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period.
Keyword Rankings
Google.co.in

Google.co.in

KeywordsGoogle.co.in Position
Flight headrest printing services1 page
Headrest printing services1 page
Headrest printing services india1 page
cheap flyer printing services1 page
affordable flyer printing1 page
in-flight pillow printing1 page
cheap flyer printing1 page
Flight Pillow Cover Printing1 page
flyer printing1 page
flyer printing1 page
bags printing services1 page
carry bag printing online1 page
scratch cards printing1 page
transparent visiting card printing1 page
transparent business cards india1 page
transparent card printing1 page
print scratch cards1 page
online leaflet printing1 page
transparent business card printing1 page
printing scratch cards1 page
transparent business cards1 page
diary printing1 page
transparent business card1 page
carry bag printing1 page
banner printing services1 page
plastic transparent business cards1 page
disposable airline pillow covers1 page
digital banner printing india1 page
leaflet design and printing india1 page
letterhead printing mumbai1 page
online brochure printing india1 page
letterhead printing india1 page
brochure printing services1 page
print brochures online india1 page
letterhead printing online india1 page
business card printing mumbai1 page
cheap business card printing india1 page
company letterhead printing India1 page
double sided flyer printing1 page
plastic carry bag printing1 page
plastic business card printing1 page
business envelope printing india1 page
business card printing in mumbai1 page
brochure printers in mumbai1 page
online business card printing india1 page
letterhead printing services1 page
brochure printing in mumbai1 page
printing mumbai1 page
envelope printing online india1 page
letterhead printing online1 page
bulk flyer printing1 page
printing services online india1 page
online visiting card printing india1 page
custom printing services india1 page
business cards online india1 page
catalogue printing online india1 page
custom letterhead printing1 page
company letterhead printing1 page
online brochure printing services1 page
business card printing india1 page
custom flyer printing1 page
cheap poster printing india1 page
poster printing mumbai1 page
printing visiting card india1 page
id card printing service1 page
online letterhead printing1 page
online letterhead printing1 page
vinyl poster printing1 page
scratch off cards printing india1 page
custom printed carry bags1 page
plastic covers printers1 page
cheapest flyer printing online1 page
transparent visiting card1 page
plastic bag printing online1 page
flyer printing1 page
plastic business cards india1 page
carry bags printing online1 page
flyer printing cost1 page
plastic carry bag printing online1 page
plastic visiting cards india1 page
bags printing services1 page
printed carry bags online1 page
flyer printing services1 page
plastic business cards online india1 page
carry bag printing designs1 page
transparent business cards1 page
transparent visiting cards1 page
carry bag printing online1 page
transparent card1 page
printing services in mumbai1 page
transparent business cards online india1 page
carry bag printing design1 page
scratch card printing cost1 page
flyer printing online1 page
online printing mumbai1 page
leaflet printing in mumbai1 page
custom diary1 page
scratch cards printing1 page
leaflet printing cost india1 page
printing services mumbai1 page
plastic carry bags online1 page
transparent business cards india1 page
scratch card printing1 page
transparent visiting card in india1 page
customized diaries online1 page
plastic visiting cards online1 page
transparent business card1 page
print flyers online india1 page
plastic cover printing1 page
print diary online1 page
bag printing services1 page
online flyers printing1 page
flyer printing online india1 page
cheap flyers printing1 page
flyers printing online1 page
print diaries online1 page
online diary printing1 page
carry bag printing1 page
diary printing1 page
id card holder india1 page
online flyer printing1 page
carry bags printing1 page
printing flyers online1 page
custom diary printing1 page
flyer printing mumbai1 page
customised diaries online india1 page
customised diary india1 page
pamphlet printing online1 page
print pamphlets online india1 page
brochure printing online india1 page
personalised diaries online india1 page
banner printing service1 page
polythene cover printing1 page
online bag printing1 page
personalized headrest covers1 page
online pamphlet printing india1 page
plastic carry bag printing1 page
online letterhead printing india1 page
customised diaries1 page
personalised diary india1 page
flyers printing1 page
id card printing online india1 page
envelope printing online india1 page
business card printing mumbai1 page
photo calendars india1 page
brochure printing india1 page
Some words from our Client

First of All, I am very delighted to give web redesigning & SEO work of www.rubyprint.in to Aarav Infotech, they are quite prompt. The Team Aarav Infotech have given their best efforts for getting my website a really new and better look. All the small features and inputs given by them to put on the website have helped gain attention for the person visiting the website. I am looking forward to work with the team on a long term basis


Dhaval Dalal
Managing Director – rubyprint.in

Results

963%

increase in organic search

229%

increase in total traffic

100%

increase in Social search

89%

Increase In New Visitors

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