When the website was first launched, there was no ranking visibility. It was necessary to type the domain name to find the website. The competition was tough, there were many "ethnic wear" websites which had natural search and paid search results. Vinzino.com lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The strategy that was implemented for Vinzino
was to do a complete â€œthemedâ€ optimization of their web site. Our web
developers implemented additional â€œsearch engine-friendlyâ€ structural elements
into the site and to increase the siteâ€™s link popularity. We started by
identifying keywords and assigning the keywords to specific pages in the
site. If those pages lacked keyword density to support the keywords, we
would re-write the content on those pages. After these steps were
complete, wrote all META tags and other proprietary parts of the methodology.
With a focused theme, a new SEO- and user-friendly the site and keyword-optimized content, Aarav Infotech has built a strong and
lasting online presence for Vinzino. We noticed an increase
in sales over a one-year period. After performing a set
of one-time technical corrections, one-time content additions with carefully
researched phrases, and several months of continuous content and link building
improvements, the following results were achieved in a 6 month period.
|Sr. #||SEO Project URL||Keyword||Position||Search Page||Search Ingine||Location/Country||Copy Google Search URL|
|1||vinzino.com||Rajneeti Style Kurta||1||1st Page||google.co.in||India||
|2||vinzino.com||short kurta with waistcoat||1||1st Page||google.co.in||India||
|3||vinzino.com||vinzino kurta||1||1st Page||google.co.in||India||
|4||vinzino.com||rajneeti kurta||1||1st Page||google.co.in||India||
|5||vinzino.com||Semi Indo-Western Sherwani||2||1st Page||google.co.in||India||