Situation

When the website was first launched, there was no ranking visibility. It was necessary to type the domain name to find the website. The competition was tough, there were many "ethnic wear" websites which had natural search and paid search results. Vinzino.com lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.

The strategy that was implemented for Vinzino was to do a complete “themed” optimization of their web site. Our web developers implemented additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity. We started by identifying keywords and assigning the keywords to specific pages in the site.  If those pages lacked keyword density to support the keywords, we would re-write the content on those pages.  After these steps were complete, wrote all META tags and other proprietary parts of the methodology.

With a focused theme, a new SEO- and user-friendly the site and keyword-optimized content, Aarav Infotech has built a strong and lasting online presence for Vinzino. We noticed an increase in sales over a one-year period. After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period.

Keyword Rankings Achieved

Sr. # SEO Project URL Keyword Position Search Page Search Ingine Location/Country Copy Google Search URL
1 vinzino.com Rajneeti Style Kurta 1 1st Page google.co.in India
2 vinzino.com short kurta with waistcoat 1 1st Page google.co.in India
3 vinzino.com vinzino kurta 1 1st Page google.co.in India
4 vinzino.com rajneeti kurta 1 1st Page google.co.in India
5 vinzino.com Semi Indo-Western Sherwani 2 1st Page google.co.in India