SMO Questionnaire

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SECTION "A": SOCIAL MEDIA OPTIMIZATION (SMO)
1.What are the objectives and metrics you want to achieve through social media optimisation?
2.Describe the nature of your business
3.Your 3 to 5 top values
4.What are your current challenges in finding potential clients/customers?
5.Target Geography (city wise/ state wise/ country wise)?
6.Target audience? (Gender, age group, profession, interests, etc)
7.Who are your top 5 competitors? (If possible, include the URLS of their web site.)your full name
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2
3
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5
8.What is unique about your company versus your competitors?
9.Your business ticket size in Rupees/dollars
Min Size:
Max Size:
10.Is your business seasonal? If yes, let us know
Peak Period:
Nonpeak Period:
11.Any additional words describing your business' personality?
12.Your Website URL (if any)?your full name
13.Would you like to change the cover image for your business page every month?
14.Links (URL) of your current social media business pages
Facebook:
Twitter:
Instagram:
Google+:
LinkedIn:
Pinterest:
15.Please confirm the number of posts you want to publish per day / per month? (Only for custom plan)
16.Please confirm the platforms on which you would want to have social media presence?
17.Do you have testimonials (video/ text) if yes, how many?
18.Is there any suggestion/idea that you want to share with us?
19.Do you blog? If yes, provide blog URL.
20.Do you have any teaser video, corporate video, promotional video, sales video, interview video, etc? if yes, how many?
21.Please confirm if you would give us images of the products/Services so that we can do branding on creative?
22.Please specify brand guidelines (if any)
SECTION "B": SOCIAL MEDIA MARKETING (SMM)
1.What are the objectives and metrics you want to achieve through social media marketing?
2.Ad Budget per month?
3.Ad campaign duration?
4.Do you have any discount offers during the campaigns?
5.Do you want us to create a landing page?
6.Add creative?
7.Do you have any E-Book/White Paper/Guide/Mobile App?
8.Do you have your E-Mail List/Clients Email Database?
PERSONAL INFORMATION
Nameyour full name
Phone Number
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