8 Essentials Website Maintenance Habits to Make or Break a Business

This is a matter of great significance to remember. Your platform is your online business precursor/window. Your website is the first thing a customer encounters when he tries to reach you online. Upon accessing the website, the user must decide whether or not it is worth his time and whether to stay there or not, in seconds.

We are all aware that a well-designed web site is important. However, it is not enough to simply get the site up and run. Regular updates and maintenance of your website are essential to ensure that your website runs completely. If your website is not maintained properly, you will possibly lose valuable customers – and that will influence the end result of your business.

However, there are some aspects to consider that might make or break your business –

Make	Break
Plugins	Spam Comments
Themes	Unwanted Themes
Widgets	Unwanted Plugins
Security Monitoring	Trash
Content and Backup	Fix and Enhancement
Tech Support	Hack & Virus
Website Health check	Lower speed
Security optimization	Lockouts
Domain and Hosting Support	IP Blocking
Monthly reports	Lost track of data
Timely Updates	Non-responsive
SEO	Negative SEO
HTTPS	HTTP

Some Website Maintenance habits that you do can make or don’t do can break your business –

#1 SEO Optimization

Make -

Create backlinks - A backlink is when another website links to your website. Some ways to get backlinks include directory submission, guest posts, classified ads.

Build inbound links - Link to different sections of your website on your various pages. Making the entire site associated.

Optimize blog - It’s necessary to use keywords on each post, and also customize all the metadata.

Keyword Rank monitor – Track continuously your current SEO strategy is panning out, taking note of what’s working and what isn’t.

Break –             

Low-Quality links / No links – Low-quality links are basically links from directories or any webpage which is of the low score and can impact negatively on our website.

Bad Redirects – When you redirect your URL but it doesn’t serve, it means it is called bad redirect.

No Optimization – if you don’t optimize your blogs, metadata and more it might have a negative impact on your website and thus affecting your ranking.

Low-Rank Score – If you don’t perform SEO on your website then your website won’t rank on Google make your website score low which is not what you would want.

 

#2 Backups

Make -

Back up data from your website. You should hire a website maintenance agency that can take care for your timely backup. Hire an expert to handle your website backups, as its technical work so that they can improve the health of your website.

Break – 

If you don’t hire an expert or agency to take care of your backup you will eventually forget to take it and end up losing all your information and important data.

 

#3 Website Securities

Make–

• Hiring Website Maintenance experts will help you keep a close guard on your website’s data to avoid signs of tampering.
• They will help you with the updated hosting PHP version on your site, as to meet current ethics.
• They will ensure to mix up your passwords and change them every few months. And Make them as cryptic as possible!
• Also, they will block suspicious IPs.

Break – 

• Money Loss.
• Search engine rankings will drop.
• Loss of Data.
• Customers’ information may suffer.
• The reputation of the website of your company will have a downfall.

#4Google Analytics

Make –

Analytics Account -help you understand which pages and posts are getting good visitors. This feature is useful for blog posts, as it can help you define future content.

Conversions - through analytics you can track how landing pages and forms are performing. You can learn the conversion rate, which will help you with further strategy making.

Break – 

Bounce rate -Why do visitors bounce back from your website? Are there any errors, or should you work on the copy? All these aspects are important and if you don’t have an analytic account you cannot track them.

Broken HTML tags - You won’t check your coding again and again for any errors and that’s the possible reason why you will never understand what problems are your website facing but having an analytics account can help you resolve it. As they constantly keep you notify for any errors

#5 Updated Pages

Make –

Latest Information – If you keep your website with updated information only then your customers will truly understand what you have to offer.

Business Information – It is very important to update your business information like address, contact number, etc. timely.

 

 

Break – 

Fall of rank - If you don’t update your pages with the right information then Google won’t consider ranking your website.

Penalize website – If your website doesn’t have updated and correct business information this might be a problem because Google might penalize your website.

 

#6Content

Make –

Fresh Content - The simplest way to keep a website alive is by having a powerful and fresh content that gets regular updates. Fresh content changes and constant updates make you look like an expert in your business, both to visitors and search engines.

Break – 

Duplicate Content - If you have currently modified content on your website and a large amount of content is found duplicate, then it can negatively affect your site rankings.

#7Links

Make –

Hire an expert – If you hire an expert they will regularly check that all the links on your website are working correctly. Also, this can help proper indexing of your website.

Break – 

Broken Links - This drill may seem unimportant, but broken links can harm user experience and SEO of your website.

#8 Tags

Make –

Using proper robots.txt, nofollow attribute are important aspects. Technical experts and knowledge and experts are really important since its not a layman’s job.

 

 

Break – 

If you have incorrectly used Noindex tag, Robots.txt File and Nofollow Attribute your page will disappear from ranking, the codes might get block affecting your entire website ranking.